L'OCCITANE Group (B Corp) · 2 days ago
ELEMIS: Brand & Trade Marketing Manager
New York, NY
Full-time
Hybrid
Mid Level
4+ years expL'OCCITANE Group is a global British skincare brand committed to results and sustainability. They are seeking a dynamic Brand & Trade Marketing Manager to drive brand initiatives and ensure alignment between global marketing and retail partners in the North America market.
BeautyCosmeticsManufacturing
Responsibilities
Act as the primary liaison between Global and North America teams, representing the regional voice while maintaining global brand integrity
Localize global toolkits and launch strategies into tailored executions across key retail partners including Sephora, Ulta, Nordstrom, Macy’s and QVC
Own the North America retail marketing calendar, ensuring alignment across launches, campaigns and key seasonal priorities
Support the Director of Retail Marketing on annual planning, budgeting, and retailer-specific strategies to optimize marketing investment by channel
Champion core product franchises and innovation launches, collaborating with Global Marketing to shape positioning and drive growth in the North America market
Lead creative development for regional campaigns, ensuring alignment with global standards while tailoring local market needs
Oversee retailer PDP content, driving best-in-class copy, imagery and brand consistency across platforms
Collaborate cross-functionally with PR, Social, Influencer and Digital teams to amplify storytelling and ensure cohesive retail campaigns
Manage execution of brand events and activations with Global and regional teams, including press moments, retailer partnerships and experiential trade events
Oversee retail marketing activations—including promotions, sampling, exclusives, and in-store events—to drive visibility and incremental sales
Lead go-to-market campaigns from creative briefing through execution across e-commerce, retail and experiential channels
Develop trade assets and retail storytelling with Creative, VM and Education teams to ensure a premium, cohesive brand experience
Partner with Sales, Operations, and Retailers to ensure launch readiness, manage deliverables and analyze post-launch performance
Own retail sampling strategy and campaign reporting, delivering actionable insights to optimize ROI and sell-through
Analyze campaign performance, market trends and consumer insights to guide marketing strategy and innovation
Conduct competitive and landscape audits to uncover whitespace and growth opportunities
Maintain dashboards and reports tracking sell-in/sell-out, KPIs and campaign results
Share insights and recommendations with leadership to inform future planning and optimization
Qualification
Required
Located in NYC Metro Area with ability to go into office up to 4 times week
4-5 years of experience in brand marketing, trade marketing, or retail/channel marketing, preferably in beauty, skincare, or premium CPG
Strong understanding of omnichannel marketing—including retail, digital, and experiential channels
Excellent project management skills with the ability to manage multiple stakeholders and competing priorities
Analytical mindset with comfort in using data to drive decisions
Strong aesthetic sensibility and understanding of premium/luxury brand standards
Exceptional written and verbal communication skills; confident presenting cross-functionally
Passion for the beauty and wellness industry and a deep understanding of retail partner ecosystems
Company
L'OCCITANE Group (B Corp)
The L’OCCITANE Group is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
André J. Hoffmann
Vice Chairman
Olivier Baussan
Founder
Recent News
Global Cosmetics News
2025-07-19
InternetRetailing
2025-07-01
Company data provided by crunchbase