GSK · 1 day ago
Omni-Channel Marketing Director, Respiratory Biologics
Durham, NC
Full-time
Hybrid
Director/Executive
8+ years expGSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. The Director, HCP Omni Marketing will be responsible for developing and executing Healthcare Professional Marketing strategies, focusing on digital engagement and customer interaction across various platforms.
BiotechnologyHealth CarePharmaceutical
Responsibilities
Develop media budgets, allocation strategies, and plans across all media channels, including digital, print, and alternative media platforms; ensuring alignment of media strategies with overall brand objectives and marketing goals
Own and manage relationships with media agencies, ensuring effective collaboration and execution of campaigns
Oversee the development, execution, and optimization of digital media "push" tactics, including paid search, social, display, voice, mobile, and other emerging channels
Define and drive the strategy for digital content journeys, ensuring alignment with customer needs and brand objectives
Use data-driven insights to refine strategies and improve ROI across media and content initiatives
Foster a collaborative and innovative team environment, encouraging professional growth and development
Qualification
Required
BS/BA with 8 years commercial experience including marketing, sales and/or market access
Minimum 4 years' experience in US pharmaceutical/biotech marketing
Minimum of 2 days per week in office required
Ability to travel up to 20% domestic travel
Preferred
Experience in Respiratory, Specialty and/or Rare Disease experience a plus
Previous people leadership experience
Proven track record in managing media budgets, agency relationships, and digital campaigns
Strong knowledge of digital marketing tactics, including SEO, SEM, paid media, social media, CRM, and website management
Experience in using analytics tools to measure campaign performance and optimize strategies
Excellent leadership, coaching, and communication skills, with the ability to inspire and develop teams
Ability to manage multiple projects simultaneously, work under pressure, and meet deadlines
Strategic thinker with a strong attention to detail and problem-solving skills
Company
GSK
We are uniting science, technology and talent to get ahead of disease together. Our community guidelines: https://gsk.to/socialmedia
10001+ employees
H1B Sponsorship
GSK has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (45)
2024 (56)
2023 (54)
2022 (53)
2021 (54)
2020 (72)
Funding
Current Stage
Public CompanyTotal Funding
$25.51MKey Investors
CARB-X
2021-03-02Grant· $18M
2020-09-23Grant· $7.51M
1978-01-13IPO
Leadership Team
Julie Brown
CFO
Mike Elmore
SVP & Chief Information Security Officer, GSK
Recent News
EIN Presswire
2025-11-24
Company data provided by crunchbase