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RSM US LLP · 2 days ago

Demand Generation Manager

United States

Full-time

Remote

Mid Level

$95K/yr - $164K/yr

3+ years exp

RSM US LLP is the leading provider of professional services to the middle market globally, empowering clients to realize their full potential. The Demand Generation Manager leads the strategy and execution of integrated marketing campaigns aimed at driving qualified leads and revenue growth, while collaborating with sales and optimizing campaign performance through analytics.

AccountingConsultingFinancial Services

Growth Opportunities

No H1B

Responsibilities

Partners closely with Line of Business, Industry, and Channel (Paid, SEO, Web) Marketing teams to align on strategy and goals

Design and execute multi-channel demand generation campaigns (email, paid media, SEO, webinars, content syndication, ABM, chat) tailored to buyer personas and aligned with enterprise revenue growth goals

Develop marketing messaging and user experiences aligned to specific audiences and buyer journeys

Prepare campaign strategy documentation

Identify campaign-specific target audiences, including target accounts, or other CRM related lists

Build out buyer journeys and messaging to support the campaign strategy(ies)

Identify and maximize co-marketing opportunities within campaigns for relevant strategic business alliances (SBAs)

Define and be accountable to key marketing metrics (pipeline, leads, etc.) associated with campaigns and the overall program framework

Build and manage lead scoring models, nurture workflows, and lifecycle campaigns using marketing automation tools (e.g., Marketo, Dynamics 365)

Partner with sales to define ICPs, target account lists, and ensure seamless lead handoff and pipeline acceleration

Monitor campaign performance, conduct A/B testing, and use attribution models to continuously optimize and improve ROI and conversion rates

Use data to evaluate campaign effectiveness, with a focus on iteration

Monitor specific campaign progress against goals, including lead generation and revenue growth; suggest course corrections and opportunities

Work within CRM and marketing automation platforms, and stay current with AI-powered tools, intent data platforms, and martech innovations, identifying areas to drive increased and more strategic use of these tools

Brief creative, digital and event marketing teams on campaign strategies, ensuring clear understanding of tactical plans and deliverables

Monitor and track campaign budget and expenses

Keep key marketing and business stakeholders informed of program and campaign performance, as well as contributions needed to support campaign efforts

Participates in all appropriate marketing learning and development to build skills and capabilities

Participates, as appropriate, in cross-firm projects related to marketing and demand generation capability development and enhancements

Engages with various members of the Lines of Business and Industry teams to help educate teams related to the Marketing Program Framework

Support the Demand Generation Director in driving a consistent approach to campaign planning across the demand generation program framework

Qualification

Demand generation strategyMarketing automation toolsCampaign performance analyticsB2B marketing experienceLead nurturingProject managementCommunication skillsCollaborationCritical thinkingOrganizational skills

Required

Bachelor's degree required in Marketing, Business, or related field, required

Strong written and verbal communication skills

Proficiency in marketing automation (Marketo, HubSpot), CRM (Dynamics 365, Salesforce), Adobe Analytics, SEM Rush and AEM tools, required

Strong project management, critical thinking and organizational skills (e.g., Asana, Monday.com), require

Proven understanding of marketing, demand generation, and conversion optimization, required

Proven track record of driving, measuring and growing qualified leads and pipeline through campaign tactics, required

General knowledge of content strategy and digital marketing channel strategy, required

Excellent communication and stakeholder management skills

Awareness and understanding of various marketing channels

Strong sense of ownership and determination to get things done

Highly collaborative and able to work within a team to achieve stated goals

3 – 5 years of demand generation campaign planning or digital marketing experience in B2B environment, preferably professional services or consulting industries

Preferred

Familiarity with predictive analytics and AI-powered marketing tools (preferred)

Strong analytical skills and experience with attribution modeling and campaign reporting, preferred

Agency or matrixed environment, preferred

Benefits

Discretionary bonus based on firm and individual performance

Company

RSM US LLP

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Founded in 1926

Chicago, Illinois, USA

10001+ employees