U.S. Compliance (Environmental, Health & Safety Consulting) · 2 weeks ago
Director of Growth Marketing
Minneapolis, MN
Full-time
Onsite
Director/Executive
7+ years expU.S. Compliance is hiring a Director of Growth Marketing to build and run a data-driven growth engine that directly drives new revenue. This role owns strategy and execution across website optimization, inbound demand generation, outbound sales support, event/association strategy, and performance measurement.
ConsultingGovernmentInformation Technology
Hiring Manager
Jasmine San Nicolas
Responsibilities
Build a scalable growth plan aligned to revenue goals, with clear targets for MQL/SQL volume, pipeline value, CAC, and conversion rates
Drive marketing-sourced and marketing-influenced pipeline through inbound and outbound-support initiatives
Partner with the CRO and sales leadership on funnel definitions, lead quality, and closed-loop reporting
Own the corporate website as a growth asset: messaging, UX/IA, trust building, conversion paths, and SEO & GEO foundations
Implement and continuously improve landing pages, CTAs, forms, chat/booking flows, lead magnets, and case study journeys
Run ongoing funnel analysis and conversion reporting
Build an inbound program targeting high-intent EHS compliance searches and buyer pain points
Create/commission/lead content with commercial intent: service pages, industry pages, comparison pages, case studies, webinars, checklists, templates, and guides
Develop lead-generating offers (assessments, calculators, compliance downloads, consultation bookings, etc.) and nurture paths to meetings
Support outbound prospecting by creating and optimizing sales sequences, messaging frameworks, call/email talk tracks, and target-industry value props
Partner with Sales to develop account-based and outbound support campaigns (lists, offers, landing pages, retargeting, and follow-up automation)
Equip the team with high-impact collateral: one-pagers, capability decks, case studies, industry briefs, “why us” materials, proposal templates, and competitive battlecards
Provide support for SDR/BDR enablement: playbooks, content kits, and ongoing iteration based on performance feedback
Own strategy for conferences, trade shows, and association initiatives that drive pipeline
Evaluate and manage conference/association memberships, sponsorships, speaking opportunities, and exhibitor packages based on ROI
Plan and execute event presence: booth messaging, pre-event outreach campaigns, on-site lead capture, post-event follow-up, and reporting
Coordinate webinars, lunch-and-learns, and partner events to generate meetings and opportunities
Manage performance channels (search, retargeting, paid social, third-party placements) against CAC and pipeline ROI
Own testing strategy for new acquisition channels (partners, newsletters, webinar swaps, review sites, intent data, etc.)
Own “martech” execution (CRM + marketing automation + analytics) to ensure attribution, routing, and reporting accuracy
Build lead scoring, nurture programs, and re-engagement flows to improve conversion from lead → meeting → opportunity
Maintain clean tracking and dashboards for end-to-end visibility shared with Sales and leadership
Qualification
Required
7+ years in B2B marketing with proven pipeline/revenue impact, including 2+ years leading programs or teams
Demonstrated experience with website optimization, inbound demand generation, and measurable outbound support
Strong Sales partnership skills - comfortable building enablement assets and iterating based on win/loss feedback
Experience planning events or field marketing initiatives with measurable outcomes
Analytical and execution-oriented; able to manage vendors and/or do hands-on work across content, web, and campaigns
Preferred
Experience in EHS, compliance, industrial services, or regulated/professional services
Familiarity with common B2B martech stacks (Salesforce, HubSpot, ZoomInfo, Gong, LinkedIn Sales Navigator Advanced Plus)
Experience with account-based or territory-based marketing motions
Benefits
Health insurance
Vision insurance
Dental coverage
Health Savings Account
401K retirement plan matched by the company
Disability protection
Life insurance
Generous paid time off
Holidays
Volunteer time off
Technology reimbursement
A host of other perks designed to support your well-being and professional growth
Company
U.S. Compliance (Environmental, Health & Safety Consulting)
The leader in environmental, health and safety compliance solutions.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Susquehanna Private Capital
2023-09-27Private Equity
Leadership Team
Casey Adams
Chief Financial Officer
Tim Stevenson
Partner / Owner
Recent News
2023-12-24
Company data provided by crunchbase