IPG Mediabrands · 2 weeks ago
Social Strategist
Los Angeles, California, United States
Full-time
Hybrid
Entry Level
$70K/yr - $72K/yr
1+ years expKINESSO is a technology-driven performance marketing agency that provides actionable growth for clients. The Social Strategist will develop social strategies for clients, manage content, and analyze social media performance.
AdvertisingDigital MediaMarketing
Responsibilities
Active always-on channel + content management for Nike in partnership with Nike’s Global social team (based in Beaverton, OR) and NYC-based internal teammate for optimal time zone coverage during planned and reactive social moments in sport
Test, QA, and publish all social organic posts for the aforementioned handles, with agility, operational excellence, and flawless execution
All posts are tested and approved in closed, live environment for approval
Manage usage calendar for rights expiring content and remove content from platforms when rights expire
Manage project tracker within Airtable, inclusive of post info, metadata governance for creators/partners and consistency across all organic social posts
Create qualitative reports focusing on audience observations and relevant social platform updates to drive insights for clients and agency partners
Manage monthly and campaign reporting, analyzing data to inform clients of insights on what's working across organic social activity and creative
Provide guidance on social posting cadence by platform according to industry best practices and the client’s needs
Provide your own expertise and perspective on social media best practices and produce POVs for internal teams as well as clients
Provide inspiration and innovative uses for social media platforms to internal media and strategy teams to bring first to market opportunities to the client
Research and assessment of key new-to-market platforms, identifying the feasibility and use cases for client
Build bi-annual Social Media Playbooks inclusive of industry trends, landscape updates and platform best practices including content, engagement, and audience insights to help inform local test and learn agendas
Work with social platforms (e.g., Meta, X/Twitter, Snapchat, Google/YouTube, Pinterest, Reddit, TikTok, etc.) to support thought leadership development and new tactics and identify new opportunities
Build strong relationships with organic clients, paid social, project management and analytics teams, internally and with client-specific partners, to complete client work efficiently
Stay up-to-date with the latest social media trends, emerging platforms, audience behaviors and platform best practices
Collaborate with the social strategy team and associated agencies on ad hoc projects to help drive new business opportunities for KINESSO
Qualification
Required
1 - 2 years of community management and social strategy experience
Demonstrated enthusiasm for digital marketing with strong working knowledge of the social media landscape
Strong writing and communication skills
Highly organized and detail-oriented with an emphasis on complete accuracy
Team player who can balance multiple workstreams, collaborate effectively and communicate clearly
Confidence in executing tasks independently, working with remote team members, and interacting with peers and senior executives within Reprise and at partner agencies
Deep knowledge and expertise across all social media channels (Facebook, Instagram, TikTok, X/Twitter, Snapchat, Reddit, Pinterest, YouTube, etc.)
Passion for sports and engrained in sports culture (whether that's sneaker + streetwear to fitness + wellness to sports fandom)
Preferred
Experience in mining insights, building social strategies, planning editorial calendars, community management and social reporting
Experience with native publishing on social platforms preferred and CMS platforms (e.g., Sprinklr, HootSuite, SproutSocial) is an added bonus
Benefits
Medical and dental coverage
401(k) plans
Flex spending
Life insurance
Disability
Employee discount program
Employee stock purchase program
Paid family benefits
Discretionary time off days
Company-wide Appreciation Weeks
Wellness Days
Competitive salary
Eligibility for an annual discretionary incentive award or a relevant incentive award
Company
IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG).
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Justin Wroe
Chief Executive Officer, IPG MediaBrands US
Kostas F.
CTO
Company data provided by crunchbase