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Ansira · 2 days ago

Senior Media Strategist

United States

Full-time

Remote

Senior Level, Lead/Staff

10+ years exp

Ansira is a company seeking a Senior Media Strategist to leverage extensive experience in developing and optimizing media strategies. The role involves strategic leadership, vendor management, and oversight of omni-channel media planning to drive impactful results for key clients.

AdvertisingAnalyticsData ManagementDatabaseMarketing

Responsibilities

Lead creative brainstorming and planning for custom media client partnerships, focusing on niche and holistic brand experiences

Stay ahead of trends, tools, opportunities, and applications in paid media environments, applying this knowledge to enhance client strategies

Evaluate, negotiate, and manage relationships with vendors, partners, and platforms, ensuring optimal terms and costs for clients

Build and refine internal processes, ensuring seamless collaboration across media, strategy, analytics, creative, and engagement teams

Drive internal initiatives, participate in case study development, and contribute to thought leadership through webinars, lunch and learns, and industry events

Oversee all elements of media planning across display, video, audio, mobile, and social channels for high-spend and diverse channel mix clients

Distill and present campaign performance insights, developing client-facing reports in collaboration with client partners and engagement managers

Lead strategic conversations with media partners, maintain key publisher relationships, and contribute to client account growth and strategy development

Apply knowledge of key business issues to enhance client strategies and drive new business growth through research and vendor RFI/RFP processes

Inspire and lead teams through clear communication, strategic decision-making, and fostering a collaborative, and growth-oriented environment

Qualification

Media PlanningOmni-Channel MarketingVendor ManagementPerformance ReportingMicrosoft OfficeMarketing AutomationCommunication SkillsNegotiation SkillsTime Management