Marshall University School of Pharmacy · 2 days ago
Assistant Athletic Director of Ticket Sales and Operations
Huntington, WV
Full-time
Onsite
Senior Level
$52K/yr - $68K/yrMarshall University School of Pharmacy is seeking an Assistant Athletic Director of Ticket Sales and Operations. This role is responsible for overseeing ticket sales and operations for Marshall Athletics, driving revenue, enhancing customer service, and managing ticketing processes across all venues and events.
Higher Education
Responsibilities
Develop and execute strategic sales plans to grow season tickets, mini-plans, group sales, and single-game revenue across all ticketed sports
Lead outbound sales initiatives through targeted campaigns, digital marketing partnerships, community outreach, and corporate engagement
Track performance metrics and sales goals, providing regular reporting and data-driven recommendations
Work closely with the Director of Premium Seating & Donor Experience to support sales of club seats, suites, and premium hospitality offerings
Oversee all ticket operations across Athletics venues, including system management, box office operations, and event-day ticketing procedures
Manage setup and execution in Paciolan including manifests, pricing, promotions, seating maps, and access control
Coordinate ticket distribution, will call, mobile ticketing, and game-day troubleshooting
Ensure compliance with NCAA, conference, and institutional ticketing policies
Establish and maintain a high standard of customer service for fans, donors, students, and community stakeholders
Develop customer service scripts, FAQs, training modules, and response protocols
Manage fan inquiries, escalations, and resolution processes to ensure a positive fan experience
Supervise ticket office staff, interns, part-time workers, and student employees
Coordinate with Marketing to enhance ticket promotions, theme nights, email campaigns, and engagement strategies
Partner with Game Operations and Facilities teams to ensure smooth entry processes, staffing, signage, and game-day readiness
Support Big Green fundraising initiatives tied to ticketing benefits, donor seating, and priority points
Qualification
Required
Master's degree in higher education, sport management, or related discipline
Experience with Paciolan, CRM systems, and data‑driven sales strategies in a Division I athletics environment
Proven track record of revenue growth through season ticket sales, group sales, premium seating, or fan engagement initiatives
Benefits
$2,500 bonus for achieving a 15%+ increase in group attendance across all ticketed sports.
$1,500 bonus for securing 25 new group sales accounts within the fiscal year.
$1,500 retention incentive for achieving a 90% or higher renewal rate among returning group accounts and season ticket holders (as applicable)
Company
Marshall University School of Pharmacy
At Marshall University School of Pharmacy, our mission is to prepare future pharmacists who can meet the unique healthcare needs of patients in the 21st century.
Founded in 2012
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase