Apply on Employer Site

Betco Corporation · 1 day ago

Regional Sales Director- Northeast

Northeast

Full-time

Onsite

Lead/Staff, Director/Executive

3+ years exp

Betco Corporation is seeking a Regional Sales Director for the Northeast region, responsible for achieving the annual revenue plan and driving end-customer demand. This role involves developing sales strategies, managing distributor relationships, and executing promotional programs to meet growth objectives.

Cleaning ProductsConsumer ElectronicsHardwareManufacturing

Responsibilities

Drive end-customer sales to expand account penetration

Review sales penetration across key product categories and develop a regional sales plan to meet growth objectives

Direct sales forecasting and establish performance and personal goals

Achieve annual distribution and end-customer sales targets

Develop and execute strategic growth plans with top distributors

Implement pricing strategies and contract management for distribution partners and end customers

Execute promotional programs provided by the marketing team

Manage promotional spending (PFA) to achieve sales goals

Build and maintain strong relationships with Gold & Silver Distributors, acting as a liaison between sales and other internal departments

Oversee MAPP and pioneering conflict resolution within the region

Support corporate and national account requests within the assigned geography

Manage travel and entertainment (T&E) expenses

Oversee demo stock management, ensuring appropriate inventory turnover and financial responsibility for company assets

Ensure high-quality and high-quantity end-user engagement within the region, leveraging Salesforce for tracking sales activity, customer calls, distributor feedback, and competitive insights

Other duties may be assigned as needed by the Senior Director of Field Sales and Training or EVP of Sales

Qualification

Sales ManagementStrategic PlanningCustomer Relationship ManagementMicrosoft Office SuiteInterpersonal SavvyCommunication SkillsNegotiation SkillsResults-Driven

Required

Drive end-customer sales to expand account penetration

Review sales penetration across key product categories and develop a regional sales plan to meet growth objectives

Direct sales forecasting and establish performance and personal goals

Achieve annual distribution and end-customer sales targets

Develop and execute strategic growth plans with top distributors

Implement pricing strategies and contract management for distribution partners and end customers

Execute promotional programs provided by the marketing team

Manage promotional spending (PFA) to achieve sales goals

Build and maintain strong relationships with Gold & Silver Distributors, acting as a liaison between sales and other internal departments

Oversee MAPP and pioneering conflict resolution within the region

Support corporate and national account requests within the assigned geography

Manage travel and entertainment (T&E) expenses

Oversee demo stock management, ensuring appropriate inventory turnover and financial responsibility for company assets

Ensure high-quality and high-quantity end-user engagement within the region, leveraging Salesforce for tracking sales activity, customer calls, distributor feedback, and competitive insights

Other duties may be assigned as needed by the Senior Director of Field Sales and Training or EVP of Sales

Understand market trends, policies, competition, and strategic practices

Committed to meeting and exceeding customer expectations, building trust and long-term relationships

Acts in alignment with company values and ethical standards

Builds strong relationships across all levels using diplomacy and tact

Clearly conveys messages in written and verbal formats

Navigates challenging situations effectively while maintaining relationships

Makes informed decisions based on analysis, experience, and judgment

Consistently exceeds sales goals and pushes for continued success

Bachelor's Degree in Business with a focus on sales

3 - 5 years' experience in progressive sales management

Proficiency in Microsoft Office Suite (Outlook, Word, PowerPoint, Excel)

Experience using iPhones and laptops for business applications

Knowledge of Customer Relationship Management (CRM) software, including Salesforce.com

Ability to work on a computer for extended periods

Travel required - 75%

Company

Betco Corporation

Over 250 “state of the art” unique formulations for cleaning, disinfecting, floor care, skin care, industrial applications, and other assorted specialty cleaning and maintenance products.

Founded in 1950

Bowling Green, Ohio, USA

201-500 employees