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Planit · 3 days ago

Sr. Media Specialist

Baltimore,MD,US

Full-time

Hybrid

Mid, Senior Level

$75K/yr - $90K/yr

5+ years exp

Planit is a strategic media agency, and they are seeking a Senior Media Specialist to serve as a media planner and buyer for various digital channels. This role involves developing, negotiating, executing, monitoring, and analyzing paid media campaigns for select clients.

AdvertisingDigital MarketingMarketingService Industry

Responsibilities

Work with media supervisor and media director to develop strategic goal focused campaigns

Collaborates with traditional media, creative, social media, PR, and account teams to provide integrated, cross-channel media solutions

This position is responsible for planning and negotiating advanced TV (OTT), digital audio campaigns and display, including all necessary management, tracking, and digital reporting

Plan and execute digital media campaigns within the Google Suite (Adwords, GDN & You Tube)

With minimal direction from the Media Supervisor, Sr. Media Specialist researches, negotiates, and executes effective media plans that cost-effectively deliver on client goals

Fosters positive relationships with media vendors by managing expectations through consistent communication, to drive strong negotiations and campaign performance

Regularly monitors and tracks campaign performance and suggests optimizations as needed

Works with Analytics team to update dashboard and provide campaign analysis per client request

Manages billing and reconciliation for their owned media channels, and trains new media associates on the billing process

Stays current on media trends and shares new opportunities with appropriate teams

Leverage internal and external research tools to pull audience, competitive, market, and channel insights during planning

Creates strategic media presentations that showcase intuitive thinking and efficient media buying per client objectives and goals

Proactively researches new media channels, tactics, approach to digital and traditional measurement, and competitive landscape

Develops and maintains media flowcharts, digital campaign spreadsheets, billing authorizations, and production schedules/asset summaries

Negotiates and contracts media buys, including added-value

Organizes and maintains vendor contracts, audience and media research, historical documentation, and reports

Works with client, creative, & account teams to issue creative assets to vendors. Responsible for QA of all tags and placements

Works with vendors to ensure full delivery of ordered buys

Reviews, approves, and processes media billing monthly

Regularly reconciles budgets and performance, and promptly alerts account team of any issues

Crafts well thought-out and researched POVs on client and agency opportunities

Creates exposure for Planit by contributing to agency blog with contextual media expertise

Provides performance insights and existing media optimizations based on analytics dashboard and/or ad hoc campaign analysis requests

Qualification

Digital media channelsMedia planningMedia buyingGoogle SuiteCampaign trackingMedia research toolsPresentation skillsInterpersonal skillsNegotiation skills