American Structurepoint · 5 days ago
Marketing + Communications Strategist
US-IN-Indianapolis
Full-time
Onsite
Mid Level
3+ years expAmerican Structurepoint is a company committed to improving the quality of life in the communities they serve. They are seeking a strategic, creative, and collaborative Marketing & Communications Strategist to develop and execute integrated marketing and communications strategies that enhance brand awareness and effectively convey the company's story. The role involves working closely with various stakeholders to ensure targeted messaging across multiple platforms and managing a portfolio of clients.
ConsultingLegal
Responsibilities
Serve as a member of the Marketing + Communications team
Develop and execute marketing + communications plans and initiatives to help our clients achieve their goals
Identify target audiences and craft tailored messaging across internal and external platforms
Manage content calendars and support marketing initiatives across digital, print, and multimedia channels
Write clear, compelling content for newsletters, announcements, articles, website updates, and social media
Support brand visibility efforts through public relations, media outreach, award submissions, and community engagement initiatives
Write—and collaborate with others to write—informative content including news media pitches, news releases, newsletters, articles, scripts/talking points, project spotlights, social media posts, and other deliverables to promote our clients’ brand, projects, and services
Develop messaging frameworks, creative briefs, talking points, and campaign concepts
Collaborate with designers, writers, videographers, and the broader marketing team to produce cohesive, high-quality content
Maintain brand voice, consistency, and storytelling integrity across all communication channels
Help write executions that are part of our strategies for project campaigns, events, etc
Write various internal and external company and client communications including spotlights, scripts, talking points, etc
Manage a portfolio of clients and understand their business objectives and target market
Provide counsel to clients to enhance their marketing + communications plans and initiatives
Build relationships with existing and new clients
Build relationships with key media contacts
Develop and provide innovative and creative ideas to company leadership and to clients
Implement marketing + communications strategies and use analytics to meet client engagement goals
Analyze progress against marketing + communication plans/initiatives and report on progress to clients
Track and analyze communications performance and campaign engagement
Recommend adjustments to improve reach, clarity, and impact
Maintain awareness of industry trends, communication technologies, and best practices
Serve as a project manager and keep multiple projects moving and on schedule
Participate in professional development opportunities that promote an efficient and productive environment with a customer service focus among the Marketing + Communications Group
Qualification
Required
Bachelor's degree in marketing, advertising, public relations, communications, journalism, or a related field
At least 3 years of professional experience in PR, communications, or marketing
Excellent interpersonal and project management skills
Ability to work under pressure and meet tight deadlines
Experience managing and writing content for multiple marketing channels and measuring performance of executions
Excellent writing skills and ability to rework technical content to make it appropriate for a wider audience. This includes writing content for different marketing executions (social media posts, articles, website, ad copy, internal and external communications, etc.)
Ability to build excellent working relationships to attain goals
Organized, self-motivated, confident, energetic, and an idea generator
Strong ability to multi-task to sustain a number of projects at once
Strong analytical and critical thinking skills
Ability to communicate concepts and ideas clearly and persuasively
Proficiency with computer applications including Microsoft Office applications, Adobe Acrobat, and project management/software systems
Preferred
Demonstrated media relations and social media experience including working with social media management platforms like Sprout Social, Hootsuite, and/or HubSpot is a plus
Benefits
Exceptional benefits
Training
Mentorship
Company
American Structurepoint
Established in 1966, American Structurepoint has developed a national and international reputation for our work in a variety of disciplines and markets throughout the built environment.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Scott Scoville
Chief Financial Officer
Walid Gemayel, PE
Senior Vice President / Partner
Company data provided by crunchbase