Hasbro · 2 weeks ago
Manager, Customer Strategic Marketing
Bentonville, AR
Full-time
Hybrid
Mid, Senior Level
$109K/yr - $164K/yr
5+ years expHasbro is a company dedicated to entertaining and connecting generations through storytelling and play. They are seeking a creative marketer to lead the development and execution of Hasbro-branded retail programs, with a focus on enhancing the Walmart shopper experience through strategic marketing initiatives.
Card and Board GamesConsumerGamingToys
Responsibilities
Subject matter expert in three critical areas: retail/shopper knowledge, program execution and internal collaboration between sales, category, and brand marketing
Serve as the Walmart shopper specialist utilizing data and insights that support the design of exclusive products, innovative programs and exciting promotions
Develop, coordinate and lead marketing presentations both internally and externally to the customer, Hasbro Global support teams and Senior Leadership
Lead the development of engaging and relevant creative materials, media, and concepts built specifically for the Walmart shopper within the specified brand guidelines
Partner with Hasbro licensors, as well as licensees, to drive collaborative promotions against entertainment events, product launches and seasonal activations
Drive the exclusive product development process (conceptualizing, coordinating, brief writing, financial analyzing) to bring relevant, innovative toy/game solutions that meet Walmart’s value proposition needs
Manage multiple activation budgets and supervise financial measurement and analysis against marketing programming
Assist in leading the coordination of various, large audience events i.e. customer previews/line reviews, sales, and marketing meetings
Establish yourself as a Retail Marketing specialist by sharing key learnings, competitive findings and industry news with Senior Leadership, US Marketing and Global Development teams on an ongoing basis while driving collaboration among such cross-functional partners
Serve as an ambassador to the Walmart team by relentlessly encouraging our Hasbro values, being an advocate for change and pioneering break-through strategies that contribute to Hasbro’s long-term growth
Qualification
Required
Minimum of 5 years of dynamic experience in consumer-packaged goods marketing, sales or retail
Bachelor's degree in Marketing, Advertising or related field
Experience with the development of fully coordinated retail programs and consumer promotions
Excellent communication skills: ability to provide clear and concise direction/feedback to internal and external partners
Experience in retail supplier environment
A strong ability to influence others to adopt your recommendations
Outstanding presentation skills
Sophisticated proficiency in Microsoft Office applications
Understanding of corporate financials
Positive relationship building and project management skills
A self-starter willing to try new things and think differently
Ability to collaborate and influence cross-functionally
Ability to make informed decisions quickly and keep performance on track
Strategic vision and in-depth understanding of how the shopper reacts to marketing vehicles
Analytical skills to identify projected sales, forecasted lifts and ROI measurement
Preferred
MBA preferred
Benefits
Health & Wellness: Medical, Dental, and Vision Insurance
Time Off to Recharge: Paid Vacation & Holidays
Financial Well-being: Generous 401(k) Match
Life & Family Support: Paid Parental Leave
Giving Back: Volunteer & Employee Giving Programs
Level Up Your Skills: Tuition Reimbursement
Exclusive Perks: Product Discounts & More!
Company
Hasbro
Hasbro is engaged in providing children’s and family leisure time products with brands and entertainment properties.
5001-10000 employees
H1B Sponsorship
Hasbro has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (5)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$500M2024-05-08Post Ipo Debt· $500M
2010-12-21IPO
Leadership Team
Barry Dorf
Vice President of Interactive Global Licensing and Business Development
Dan Shull
Chief Digital Information Officer
Recent News
2026-01-23
Providence Business News
2026-01-23
Company data provided by crunchbase