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Metis Strategy · 2 days ago

Marketing Associate - B2B/Professional Services

DC-Baltimore Area

Full-time

Onsite

Mid Level

$90K/yr - $125K/yr

3+ years exp

Metis Strategy is a strategy and management consulting firm that has been advising senior technology executives since 2001. They are seeking a Marketing Associate to build and scale their marketing function, engage with C-level clients, and drive growth through targeted campaigns and marketing strategies.

Management Consulting

Senior Management

Responsibilities

Launch and manage multi‑channel campaigns across LinkedIn, email, and web

Collaborate with consulting teams and subject matter experts to transform insights into compelling, client-facing narratives (case studies, blogs, frameworks, success stories)

Repurpose consulting insights, case studies, and thought leadership into scalable assets (articles, infographics, carousels, short‑form video, and social tiles)

Draft, edit, and QA copy for emails, landing pages, social, and speaker/event promotions; ensure brand voice and editorial quality

Own day-to-day CRM and marketing automation hygiene (expansion, enrichment, segmentation, dedupe), and maintain opt-in/compliance

Use the CRM to build targeted outreach lists for events and email campaigns; analyze engagement data to surface insights

Track and report on campaign KPIs, run A/B testing, and drive continuous optimization

Design high‑impact visual assets and templates, translating complex consulting concepts into engaging, easy‑to‑understand visuals for external promotion

Ensure consistent branding across campaigns, events, and client-facing collateral

Partner with Growth and Client teams to align marketing campaigns with account pursuits and pipeline priorities

Build and execute account‑based marketing programs and nurture journeys to accelerate the pipeline

Support business development initiatives by preparing executive research packets, event attendee briefings, and prospecting materials

Conduct ad hoc analysis and research (market, competitive, or client-specific) to support business development conversations and strategic growth initiatives

Promote Metis Strategy summits, dinners, and trainings (pre-event outreach, landing pages, speaker assets) and execute post-event nurture to convert interest to meetings

Support client-facing events with marketing collateral, speaker promotion, and post-event insights distribution

Coordinate closely with Growth and Client teams to ensure event insights are captured, documented, and distributed to enable follow-up business development activity

Conduct market and competitive research to inform positioning, campaign strategy, and executive engagement opportunities

Monitor industry trends and competitor activity to identify opportunities to differentiate Metis Strategy’s brand

Feed insights back to partners and consultants to sharpen go-to-market strategies

Qualification

B2B marketing experienceMulti-channel campaignsAccount-based marketingGraphic design toolsMarketing automation platformsCRM toolsEvent marketingAudience empathyEntrepreneurial mentalityProject management skills

Required

3–6 years of B2B marketing experience

Demonstrated ability to run multi‑channel and account-based campaigns that deliver measurable results

Ability to map and understand the technology-executive customer journey and priorities

High EQ and audience empathy; you “speak executive,” simplify complexity, and tailor messages for busy senior technology leaders

Outcome-oriented with a thoughtful balance of the art and science of marketing

Proficiency in graphic design tools (Adobe Creative Suite, Canva, PowerPoint) with a strong portfolio of visual assets for LinkedIn and B2B campaigns

Experience creating visual templates, infographics, and data visualizations that communicate complex business or technology ideas

Proven project management and organizational skills; ability to manage multiple priorities and deadlines

Experience with event marketing and executive audience development

Entrepreneurial, hands‑on mentality and a bias for action

Preferred

At least 2 years of experience in the marketing department of a consulting or partner-led professional services firm is strongly preferred

Familiarity with marketing automation platforms, CRM tools (e.g., HubSpot), and analytics dashboards

Relevant backgrounds may include in-house marketing roles at management consulting firms, Big Four/accounting firms, law firms, or other B2B professional services organizations where you have supported partner-led growth, account-based marketing, and executive events

Eligibility to work in the U.S. without sponsorship is preferred