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City Staffing · 1 day ago

Digital Marketing Manager

Chicago, IL

Full-time

Hybrid

Mid, Senior Level

$100K/yr - $105K/yr

5+ years exp

City Staffing is a national non-profit public health association, and they are seeking a Digital Marketing Manager to develop, design, implement, and optimize email and web marketing campaigns. The role involves leveraging analytics-driven insights, managing personalization plans, and overseeing staff to enhance audience engagement and campaign effectiveness.

Staffing Agency

Growth Opportunities

Hiring Manager

Gavin Mueller

Responsibilities

Manage and Implement Personalization Plans 35%

Develop and execute marketing plans for users, leveraging personalization as a key driver of increase audience relevance, conversion and retention

Develop data-driven audience segments to deliver personalized messaging across channels

Work closely with analysts, editors, web developers, and others to ensure the accurate branding, editorial accuracy, and technical integrity of all content in marketing efforts

Plan and manage the execution of personalized user journeys across website and email marketing channels

Drive satisfaction and loyalty programs that turn one-time users into long-term advocates

Design and Implement Digital Marketing Campaigns 35%

Build audience segments for targeted, personalized email campaigns, and automated customer journeys

Integrate personalization tools and APIs) e.g., CDPs, CRM systems, or marketing automation platforms to deliver real-time experiences)

Design and implement visually appealing, responsive, and user-friendly website interfaces using HTML, CSS, and JavaScript frameworks

Act as marketing liaison with selected internal and external education providers to ensure promotion of educational content to appropriate channels

Work with collaborators, vendors and subject matter experts to create high quality and impactful marketing assets to deploy across channels, including but not limited to online banner ads, ad hoc email, newsletters etc

Analysis and Optimization 20%

Monitor and analyze performance using tools such as Google Analytics (GA), Google DataStudio, Tableau, identifying trends and actionable insights to improve campaign effectiveness

Pull and synthesize data from multiple sources (including marketing automation platforms) to create comprehensive campaign performance reports for several stakeholders

Develop data-driven recommendations to optimize marketing channels (email, site, etc.) based on KPIs such as user engagement, conversions, CTR, and ROI

Conduct A/B testing and multivariate testing to identify and implement the most effective campaign components (e.g., messaging, creative, calls-to-action), and document results to inform future strategies

Staff Management 10%

Lead, mentor, and provide management oversight for staff

Responsible for setting objectives, evaluating employee performance, and fostering a collaborative team environment

Responsible for developing staff knowledge and skills to support career development

Qualification

Marketing automationHTMLCSSJavaScriptGoogle AnalyticsData analysisPeople managementCommunication skillsAttention to detailCollaboration skills

Required

Bachelor's Degree required; concentration in Marketing, Data Analysis, or other analytical related field preferred

5+ years of experience with marketing automation platforms such as Marketo, Salesforce Marketing Cloud as well as ESP platforms, CMS and CRM systems are required

Demonstrated experience with HTML, CSS, and JavaScript required

Strong analytical skills and proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics, Google Tag Manager, Tableau, Power BI)

Strong technical and creative skills, especially with written communication

Exceptional attention to detail and possess the ability to manage multiple initiatives simultaneously to enable effective internal and external relationships

Ability to develop specific goals and plans to prioritize, organize, and accomplish work

Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams