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Marshall University · 1 day ago

Assistant Athletic Director of Ticket Sales and Operations

Huntington, WV

Full-time

Onsite

Mid Level

$52K/yr - $68K/yr

3+ years exp

Marshall University is seeking an Assistant Athletic Director of Ticket Sales & Operations to oversee all aspects of ticket sales and operations for Marshall Athletics. This role involves developing sales strategies, managing ticket operations, and ensuring a high standard of customer service to enhance fan engagement and drive revenue.

EducationHigher EducationUniversities

Responsibilities

Develop and execute strategic sales plans to grow season tickets, mini-plans, group sales, and single-game revenue across all ticketed sports

Lead outbound sales initiatives through targeted campaigns, digital marketing partnerships, community outreach, and corporate engagement

Track performance metrics and sales goals, providing regular reporting and data-driven recommendations

Work closely with the Director of Premium Seating & Donor Experience to support sales of club seats, suites, and premium hospitality offerings

Oversee all ticket operations across Athletics venues, including system management, box office operations, and event-day ticketing procedures

Manage setup and execution in Paciolan including manifests, pricing, promotions, seating maps, and access control

Coordinate ticket distribution, will call, mobile ticketing, and game-day troubleshooting

Ensure compliance with NCAA, conference, and institutional ticketing policies

Establish and maintain a high standard of customer service for fans, donors, students, and community stakeholders

Develop customer service scripts, FAQs, training modules, and response protocols

Manage fan inquiries, escalations, and resolution processes to ensure a positive fan experience

Supervise ticket office staff, interns, part-time workers, and student employees

Coordinate with Marketing to enhance ticket promotions, theme nights, email campaigns, and engagement strategies

Partner with Game Operations and Facilities teams to ensure smooth entry processes, staffing, signage, and game-day readiness

Support Big Green fundraising initiatives tied to ticketing benefits, donor seating, and priority points

Qualification

Ticket SalesTicket OperationsPaciolanCustomer ServiceRevenue GenerationCRM SystemsData-Driven Sales StrategiesOrganizational SkillsCommunication Skills

Required

Bachelor's degree in education, sports management, or related field

3+ years of experience in ticket sales, ticket operations, or revenue generation within collegiate or professional sports

Proficiency with ticketing systems (Paciolan preferred) and strong communication, customer service, and organizational skills, with the ability to work nights, weekends, and game days