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TP-Link Systems Inc. · 1 day ago

Growth Marketing Manager - SaaS Subscriptions

Irvine, CA

Full-time

Onsite

Senior Level

$140K/yr - $165K/yr

5+ years exp

TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products. The Growth Marketing Manager - Subscriptions will be responsible for driving subscription growth for consumer electronics products through comprehensive strategies for customer acquisition, retention, and revenue enhancement.

ElectronicsHardwareHealth CareInternetSoftware

No H1B

Responsibilities

Develop and execute comprehensive subscription growth strategies, focusing on customer acquisition, engagement, and retention

Own end-to-end subscription growth across the customer lifecycle, from device activation and onboarding to conversion, retention, and expansion

Lead lifecycle marketing initiatives across in-app messaging, email, push notifications, and other engagement channels

Collaborate with product, marketing, and sales teams to align growth strategies with product roadmaps and customer needs

Analyze customer data and subscription metrics to identify opportunities for growth and improvement

Drive the development and execution of targeted marketing campaigns to increase subscription conversions

Lead pricing and packaging strategies to maximize revenue and customer satisfaction

Monitor competitive and industry trends in consumer SaaS, subscriptions, and smart home software, translating insights into actionable strategies

Manage partnerships and initiatives to expand subscription reach and adoption

Define, track, and report on core subscription KPIs including conversion rate, churn, ARPU, LTV, and cohort performance

Qualification

Subscription growth strategiesData-driven decision-makingLifecycle marketing initiativesSaaS marketing experienceAnalytical skillsSubscription management platformsCommunicationCollaboration skillsStrategic understanding

Required

Bachelor's degree in Business, Marketing, or a related field, required

Proven track record of driving subscription growth through onboarding optimization, lifecycle engagement, and conversion initiatives

Strong analytical skills with hands-on experience using data to inform experiments and growth decisions

Ability to work effectively with imperfect, fragmented, or evolving data across devices, apps, and backend systems, and still drive actionable insights

Excellent communication and collaboration skills to work effectively with cross-functional teams

Strategic understanding of subscription business models and how software value evolves over time

Familiarity with subscription management platforms, CRM systems, marketing automation tools, and analytics platforms