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CityPickle · 1 day ago

Growth Marketing Manager

New York, New York, United States

Full-time

Onsite

Mid Level

$85K/yr - $95K/yr

3+ years exp

CityPickle is a dynamic and rapidly growing sport and lifestyle brand based in New York City. They are seeking a data-driven Growth Marketing Manager to support marketing efforts across all customer touchpoints, including digital channels and grassroots marketing initiatives. This role involves planning and executing integrated marketing campaigns, managing customer communications, and collaborating with various teams to drive awareness and engagement.

EventsSportsSports Leagues and Teams

Responsibilities

Help deliver CityPickle’s overall marketing strategy, supporting initiatives that drive awareness, engagement, and participation across all locations

Plan and execute marketing campaigns across all channels, including email, partnerships, programming promotion, paid media, and local marketing efforts

Work closely with General Managers, the Retail Director, and the Programming team to plan and write weekly targeted email communications, ensuring alignment with brand guidelines

Manage HubSpot campaigns, audience segmentation, and automated workflows, maintaining clean data practices and reporting to support open rates and engagement

Establish cross-team processes for campaign planning, approvals, and audience management to ensure consistent, strategic execution across departments

Track and evaluate performance across campaigns and channels, translating data into insights and actionable recommendations

Develop and optimize paid media campaigns across Meta, Google, TikTok, and emerging channels to drive bookings, memberships, and event revenue

Lead ongoing testing and optimization of the CityPickle website and booking experience to improve conversion and overall performance

Qualification

HubSpot ProficiencyMeta Ads ManagerGoogle AdsGoogle AnalyticsAnalytical StrengthOutstanding Writing SkillsProject ManagementStrategic & CreativeExperience in MarketingFlexibility

Required

Outstanding Writing Skills: Excellent and proven copywriting and communication skills, with experience writing clear, on-brand marketing copy across email and other customer-facing channels

Strategic & Creative: Entrepreneurial and hands-on, with the ability to combine creative problem-solving, strong messaging, and brand intuition with a willingness to test new ideas, execute grassroots outreach, and support community-driven marketing efforts

HubSpot Proficiency: Hands-on experience using HubSpot for CRM management, segmentation, reporting, and automation workflows

Technical Skills: Working proficiency with Meta Ads Manager, Google Ads, Google Analytics, and attribution tools

Analytical Strength: Ability to interpret performance data, build insights-driven strategies, and clearly communicate recommendations

Project Management: Strong ability to manage multiple campaigns, deadlines, and priorities in a fast-paced startup environment

Flexibility: Adaptable, proactive, and comfortable wearing multiple hats in a growing organization

Experience: 3+ years in growth, performance, or generalist marketing roles for a consumer brand, startup, or agency