Equativ · 2 days ago
Strategic Account Lead
Equativ is a leading independent ad platform seeking a Strategic Account Lead to drive growth across holding companies and their agency ecosystems. This role focuses on managing and expanding high-value relationships while providing consultative solutions aligned with programmatic strategies.
Ad ServerAdvertisingAdvertising PlatformsMarketing
Responsibilities
Own and execute strategic sales plans across a portfolio of holding company accounts and their agency networks
Build and deepen relationships with senior stakeholders across holding companies, agency trading desks, and programmatic leadership teams
Drive new business within existing Holdco relationships while identifying and closing net-new opportunities
Partner with agency and brand teams to align Equativ’s solutions with in-house buying models, trading desk workflows, and programmatic objectives
Serve as a trusted advisor, providing strategic guidance, insights, and recommendations to improve performance and drive long-term value
Educate clients on Equativ’s platform, capabilities, and best practices to maximize ROI across programmatic channels
Deliver ongoing updates, training, and product innovations to keep clients ahead of industry and market trends
Collaborate cross-functionally with Product, Operations, Marketing, and Partnerships to ensure strong execution and client satisfaction
Consistently meet and exceed quarterly revenue and growth targets
Qualification
Required
4+ years of experience in programmatic or ad tech sales, with a proven record of driving revenue growth
Demonstrated experience selling into holding companies, agency trading desks, and complex agency structures
Strong understanding of programmatic buying models, in-house brand strategies, and the broader agency ecosystem
Exceptional communication, negotiation, and executive-level presentation skills
Highly consultative, solutions-oriented mindset with the ability to uncover client needs and tailor strategic recommendations
Proven ability to prospect, close, and expand high-value enterprise accounts
Comfortable operating in a fast-paced, evolving environment while managing multiple priorities
Analytical, adaptable, and driven by delivering measurable business outcomes
Company
Equativ
Equativ is an advertising technology company that offers a digital marketplace to help advertisers.
Funding
Current Stage
Late StageTotal Funding
unknown2023-02-23Acquired
2021-07-01Debt Financing
Recent News
Destination CRM
2025-11-14
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