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Mattel, Inc. · 2 days ago

Associate Manager, Toy Marketing - Dolls

El Segundo, CA

Full-time

Onsite

Mid, Senior Level

$110K/yr - $125K/yr

5+ years exp

Mattel, Inc. is a leading global toy and family entertainment company known for its iconic brand portfolio. The Associate Manager will partner closely with Disney and cross-functional teams to support product development, drive business strategy, and create marketing assets for Disney Princess dolls.

Consumer GoodsManufacturingOnline GamesPC GamesToys

Responsibilities

Assist in gaining buy-in to global toy strategies across all levels and with Disney, as well as executional commitment from internal partners to activate across key markets and key lines of business

Partner with Mattel leadership and Disney to build 3 – 5 year toy product roadmaps, balancing innovation and refresh cycles

Support toy pricing architecture and competitive positioning decisions

Work closely with the Product Design, Packaging and Development teams to bring compelling toys to market on time and on budget, backed by Consumer Insights

Communicate regularly with regional marketing teams to understand performance and ensure channel and retailer-specific needs are met

Monitor key trends, brands and competitors’ performance in all markets

Own toy business performance (revenue, margin, SKU productivity)

Manage the merchandising outline and the cadence for how and when product gets to shelf

Collaborate with Brand Marketing to brief and deliver strategies, messaging and feature storytelling for global marketing campaigns and assets

Work with other Mattel Global Brand teams to share global plans and best practices

Present with confidence to drive brand strategy and products

Qualification

MarketingProduct DevelopmentCPG ExperienceP&L ManagementQuantitative SkillsCollaborationStorytellingTime ManagementPresentation Skills

Required

5+ years (3 years with MBA) experience in marketing, preferably in product development

Roles in category management, product marketing or product development

Background in CPG or toy companies, ideally with exposure to retail buyer dynamics

Experience partnering with licensors to deliver impactful product strategy

Experience managing complex product development timelines

Experience partnering with design and manufacturing

Strong quantitative/financial skills (forecasting, pricing, SKU productivity analysis)

Ability to define toy segments, pricing ladders and innovation cycles for product strategies and roadmaps

Ability to comfortably collaborate with creative, engineering and manufacturing teams

Ability to leverage insights to build mass, specialty and e-commerce distribution strategies for retail

Strong grasp of SKU productivity, margin targets and overall toy category P&L

Experience with P&L at the brand or category level

Excellent at storytelling, presentations and influencing senior leadership. Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel

Highly organized, independent and detail-oriented with strong follow-up skills

Strong time management, planning and project execution skills

Strong interpersonal skills with the ability to build solid collaborative relationships