Mindlance · 1 month ago
Senior Specialist - Digital Marketing, Social and Paid Media
Fiskdale, MA
Full-time
Onsite
Mid, Senior Level
4+ years expMindlance is a company in the HealthTech industry, seeking a Digital Marketing Specialist to plan and execute digital marketing campaigns for MWI Animal Health’s global brands. The role focuses on brand awareness through content creation and paid media optimization, requiring a balance of creativity and analytics to drive audience engagement.
Human Resources
Responsibilities
Develop and execute comprehensive social and paid media strategies aligned with business goals
Manage multi-channel digital campaigns across social, search, and display to maximize ROI
Create, publish, and optimize engaging photo, video, and written content for multiple platforms
Capture and document real-world events (including wet labs) for compelling storytelling
Oversee content calendars, community engagement, and audience interaction
Conduct audience research, applying data and psychological insights for deeper connection
Monitor campaign performance, analyze metrics, and provide recommendations for improvement
Manage budgets and allocate spend strategically for optimal advertising performance
Stay current with social media platform trends, algorithm changes, and emerging best practices
Partner with cross-functional teams to align content strategies with broader marketing goals
Use analytics tools to measure engagement, reach, conversions, and business impact
Qualification
Required
Bachelor's degree in marketing, communications, public relations, or related fields, or equivalent experience
4–6 years of digital marketing experience across social media, SEM/SEO, and display advertising
Proven ability to manage paid campaigns and measure ROAS
Hands-on expertise with video/photo production, editing, and content creation
Demonstrated track record of growing and engaging B2B social media audiences
Strong analytical skills with the ability to interpret data and performance insights
Proficiency in Google Web Suite (Analytics, Tag Manager, etc.)
Excellent communication, project management, and problem-solving abilities
Ability to travel and work onsite near HQ as needed for content capture and events
Preferred
Background or familiarity with the animal health or veterinary industry
Comfort with medical procedures and cadavers for event coverage
Veterinarian experience or understanding of veterinary audience pain points
Experience distinguishing between personal and commercial brand growth strategies
Working knowledge of HTML and CSS
Prior campaign or design experience in a fast-paced, cross-functional setting
Company
Mindlance
Mindlance is a Staffing and Recruiting company which provides multi-vertical staffing services
1001-5000 employees
H1B Sponsorship
Mindlance has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (71)
2024 (53)
2023 (37)
2022 (72)
2021 (36)
2020 (40)
Funding
Current Stage
Late StageLeadership Team
R
Rajat Paul Dhall
Co-Founder & Managing Director
V
Vik Kalra
Co-Founder and Managing Director
Recent News
2025-11-19
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2025-04-14
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