Apply on Employer Site

Lovelytics · 2 days ago

Marketing Manager, Retail & Consumer Goods

Arlington, VA

Full-time

Onsite

Mid Level

3+ years exp

Lovelytics is a Databricks-focused data and AI consulting firm specializing in artificial intelligence, data, and analytics solutions. The Marketing Manager will lead marketing efforts for the Retail & Consumer Goods and Healthcare Life Sciences practices, focusing on enhancing brand visibility and driving business growth in these sectors.

Artificial Intelligence (AI)Big DataCloud Data ServicesData IntegrationGenerative AIInformation ServicesMachine LearningPredictive AnalyticsTrainingWarehousing

No H1B

Responsibilities

Core Content Ownership: Own the end-to-end creation of industry-specific content, including: major eBooks, blog posts, industry POVs, case studies, newsletters, website copy, sales messaging, email campaigns, and materials for PR/media engagement

Technical Translation: Work closely with Subject Matter Experts (SMEs) to extract technical details and elevate them into compelling, business-level messages and stories that resonate with executive and industry audiences

Stakeholder Management: Serve as the primary marketing liaison, effectively managing relationships with executive-level Industry Leads, Sales teams, and Channel partners to ensure strategic alignment

Events Management: Execute end-to-end logistics and promotion for industry conferences, regional customer events, and internal QBRs (venue sourcing, collateral, attendee coordination, social/web promotion)

Webinars & Speaking Engagements: Manage all logistics, speaker coordination, attendance driving, and promotion for webinars. Coordinate customer speaking opportunities and secure testimonials/video production

Channel & Sales Support: Align strategy and content with channel partners (e.g., Databricks), manage marketing for proprietary IP, and provide critical support for sales enablement (RFPs, proposals, slide decks, sales material creation)

Qualification

B2B Services MarketingContent MarketingEvent ManagementDigital Marketing PrinciplesRetail & Consumer Goods KnowledgeEditing SkillsStakeholder ManagementExecutive CommunicationWriting SkillsStorytelling Skills

Required

Exceptional writing, editing, and storytelling skills are mandatory. Proven ability to translate complex, technical concepts into clear, engaging business-focused messaging

Must have experience working with executives and the ability to present to and communicate with the highest level audiences

Prior experience as an integrated or full-stack marketer, including demonstrated success in event management

Working knowledge of content marketing best practices and digital marketing principles

Direct background or foundational knowledge in the Retail & Consumer Goods industry

Preferred

3+ years of experience in B2B Services Marketing, specifically within IT Consulting is highly preferred, or comparable deep experience in a services-based (non-product/SaaS) organization