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Madison Reed · 1 week ago

Contractor, Growth Marketing

United States

Part-time, Contract

Remote

Senior Level

$90/hr - $100/hr

5+ years exp

Madison Reed is a disruptive company in the beauty industry, offering innovative hair color solutions. They are seeking a Senior Growth Marketing Consultant to optimize and scale paid acquisition strategies for their Acquisition Marketing team, focusing on performance analysis and campaign execution.

BeautyConsumer GoodsE-CommerceRetail

Responsibilities

Audit, optimize, and scale existing campaigns across Paid Social and Paid Search channels, specifically Facebook/Instagram and Google Ads

Design and execute testing roadmaps (A/B and multivariate) for targeting, creative, and campaign elements to maximize KPIs such as CPA, CAC, and LTV

Identify and recommend new opportunities for growth through channel expansion or creative innovation

Build and maintain performance reporting to measure the effectiveness of marketing initiatives

Aggregate and analyze data from vendor reporting and internal databases to identify insights into customer behavior

Present results and strategic insights to stakeholders to inform budget allocation and decision-making

Collaborate with creative, analytics, and product teams to define asset requirements and establish timelines for campaign launches

Provide strategic input on creative briefs and testing strategies to enhance performance marketing outcomes

Leverage video editing tools (e.g., CapCut) to optimize paid social assets as needed to align with campaign goals

Provide expert guidance and coaching to junior team members regarding campaign execution best practices

Qualification

Performance MarketingPaid Acquisition StrategyMeta Ads ManagerGoogle Ads ManagerWeb AnalyticsBudget ManagementProject Tracking SoftwareVideo Editing ToolsCreative CollaborationMentorship