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OptiNizers · 5 days ago

Brand & Performance Creative Designer

United States

Full-time

Remote

Mid Level

OptiNizers is seeking a highly creative, performance-driven Brand & Performance Creative Designer to transform existing brand assets into high-converting ad creatives and marketing content across multiple digital platforms. The role focuses on creating visuals that drive clicks, conversions, engagement, and growth, with an emphasis on performance marketing and dynamic design.

Professional Services

Responsibilities

Design static and animated ad creatives for paid platforms (Meta, Google Display, TikTok, LinkedIn)

Adapt and repurpose existing brand assets into multiple creative variations

Create social media visuals including Instagram feed posts, stories, and promotional graphics

Design performance-optimized creatives focused on CTR, conversions, and engagement

Produce multiple creative versions for A/B testing (visuals, formats, hooks, CTAs)

Apply platform best practices, including safe zones, hierarchy, and thumb-stopping layouts

Iterate creatives in collaboration with the marketing or ads team based on performance feedback

Create 3D or AI-assisted visuals and animations for ads and social content

Transform static assets into dynamic or motion-based creatives

Use AI tools to accelerate ideation and production while maintaining brand consistency

Design brand-aligned materials such as guides, one-pagers, PDFs, and presentation decks

Ensure all materials follow brand guidelines and support marketing objectives

Repurpose core assets into multiple formats across platforms while maintaining consistency

Organize and manage creative files for efficient reuse and scaling

Collaborate closely with the client and marketing team, execute creative direction, and implement feedback efficiently

Qualification

Performance marketingGraphic designDesign tools proficiency3D creative toolsAI-assisted designCommunication skillsDetail-orientedOrganizational skills