LEARFIELD · 1 day ago
Executive Producer - University of Texas
Austin, TX
Full-time
Onsite
Senior Level, Lead/Staff
12+ years expLEARFIELD is seeking an Executive Producer to lead creative and production efforts at the University of Texas. This role involves overseeing the development, production, and execution of diverse content to enhance fan engagement and generate revenue opportunities for local sales teams.
Brand MarketingHigher EducationMarketingSponsorshipSportsTicketing
Responsibilities
Lead the creation of original, branded, and NIL video and social content with school partners to grow fan engagement and drive revenue for local sales teams
Collaborate with property NIL staff and sales teams to identify, develop, and execute content-driven partnership opportunities
Oversee project management for all productions, ensuring timelines, staff efficiency, and workflows operate at peak effectiveness
Develop innovative content offerings across sponsorship, brand integration, and NIL that support athletics priorities and revenue objectives
Manage the full production schedule and resource allocation for local, national, and NIL content; build and maintain a proactive, year-round content calendar
Oversee creative development from concept to delivery, including writing, scheduling, producing, shooting, and supervising edits for university projects
Partner with the Director of Content and the university production teams on creative development for all Learfield-led original content
Work directly with the Property Sales Team to ideate and pitch content solutions for client partnerships; lead or support sales presentations as needed
Collaborate with Property General Manager to develop an optimized content strategy and calendar that maximizes revenue potential
Work closely with athletic department content teams to create platform-specific content aligned with the voice and tone of each social handle, including emerging platforms
Produce, write, direct, and shoot live-action content at the university
Manage a team of producers and content creators across original, branded, and NIL initiatives; ensure high-quality output across all verticals
Serve as primary creative and production point of contact for internal stakeholders and school partners
Ensure that all content meets the highest standards of quality within budget and schedule constraints
Collaborate across internal and external departments to ensure all deliverables are met for successful campaign and content launches
Lead as the creative and executive producer on all active projects
Act as a liaison between the school’s athletics content team, Studios’ centralized content team, and local/national sales teams
Optimize social distribution and promotion strategies using data and trends to refine creative decisions
Hire and supervise third-party production crews as needed
Qualification
Required
12+ years of experience in sports or entertainment creating, writing, producing, and directing video content
Hands-on experience shooting, producing, and directing video
Excellent communication and presentation skills, including the ability to share strategies with executive leadership
Proven ability to manage multiple projects simultaneously in a fast-paced, evolving environment
Demonstrated experience in project management and overseeing production teams
Deep passion for storytelling and social content that drives real fan engagement
Prior experience in sports and/or entertainment is required
Ability to fully own projects and serve as the primary point of contact with external partners
Strong leadership skills with experience managing diverse creative and production staff
Experience with digital, documentary, short-form, social, and influencer-driven content
Understanding of original, branded, and NIL content, including how content drives revenue
Direct experience with end-to-end content creation pipelines
Comprehensive understanding of production equipment, lighting, cameras/lenses, audio, and post-production workflows
Ability to write pitches, treatments, and short-form scripts
Strong creative ideation skills aligned to project and partner objectives
Ability to interpret ideas and guide teams through successful execution
Thrives in a high-energy, high-profile, proactive, deadline-driven environment with exceptional attention to detail
Highly organized, efficient, and precise in all aspects of work
Preferred
Experience with Airtable is a plus
Benefits
Medical
Dental
Vision
Health Savings Account
Life Insurance and Other Insurance Plans
Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave
20 Paid Holidays
401(k) + Match
Short/Long Term Disability
Company
LEARFIELD
Learfield empowers businesses and universities by connecting big brands to the excitement, passion, tradition and fun of college sports. It is a sub-organization of Learfield Communications.
1001-5000 employees
H1B Sponsorship
LEARFIELD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (3)
2023 (1)
2022 (5)
2021 (11)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
$150M2023-09-13Private Equity· $150M
Leadership Team
David A Hubbard
Senior Vice President
Pat Fagan
Senior Vice President
Recent News
Sports Business Journal
2026-01-07
Sports Business Journal
2025-12-24
Sports Business Journal
2025-12-20
Company data provided by crunchbase