Apply on Employer Site

National Peanut Board · 1 day ago

Director of Communications

Atlanta, GA

Full-time

Hybrid

Director/Executive

7+ years exp

National Peanut Board is seeking a Director of Communications who will serve as a brand ambassador with strong writing and communication skills. This role involves leading media relations, executive communications, and crisis management while overseeing a team to enhance the brand's reputation and increase demand for USA-grown peanuts.

AgricultureFarming

Responsibilities

Reputation management responsibilities include fostering key media/industry relationships and working with agencies and NPB team members to lead corporate communications, crisis management, media relations and executive counsel. Activities include creating press releases, blogs, video, thought leadership posts, earned/paid media, and media training for staff and board members

Grower and industry communications responsibilities include the development of marketing plans to increase visibility and engagement of NPB initiatives and successes among board members, growers and other industry stakeholders. Activities include trade advertising, sponsorships, in-person presentations, ambassador program activations, publications, e-newsletters and podcasts

Digital Marketing responsibilities include leading owned media strategies across platforms including web, LinkedIn, Facebook, X, Instagram and TikTok to reach target audiences. This includes coordination among internal teams and vendors for planning, content creation, scheduling, posting, community management and analysis. Activities include sharing content, engaging with followers, running targeted ads, and identifying and optimizing trends to drive engagement, foster community and increase loyalty

Event management responsibilities include oversight of trade shows, events, conferences, meetings, and speaking engagements. Manages internal and external teams to plan, organize, and execute events from start to finish, overseeing budgets, exhibit space, sponsorships, venues, travel, vendors, marketing, merch, collateral, logistics, and on-site operations to ensure smooth execution

Corporate communications needs includes development of presentations, web content, social content and other materials that professionally and graphically convey key information as needed to support strategic communications. Delivers presentations as necessary and appropriate for audience

Leadership to manage, guide and motivate direct reports and agency partners

Builds and grows relationships on behalf of NPB

Performs other duties to support NPB’s strategic goals as assigned

Qualification

Public RelationsCorporate CommunicationsEvent PlanningDigital MarketingCrisis ManagementMedia RelationsTeam LeadershipWriting SkillsMicrosoft OfficeStorytellingOrganizational Skills