TP-Link · 2 weeks ago
Growth Marketing Manager - SaaS Subscriptions
Irvine, CA
Full-time
Onsite
Senior Level
$140K/yr - $165K/yr
5+ years expTP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, committed to delivering innovative products that enhance connectivity. The Growth Marketing Manager – Subscriptions will drive subscription growth for consumer electronics products by developing strategies for customer acquisition, retention, and revenue growth.
Consumer Electronics
No H1B
Responsibilities
Develop and execute comprehensive subscription growth strategies, focusing on customer acquisition, engagement, and retention
Own end-to-end subscription growth across the customer lifecycle, from device activation and onboarding to conversion, retention, and expansion
Lead lifecycle marketing initiatives across in-app messaging, email, push notifications, and other engagement channels
Collaborate with product, marketing, and sales teams to align growth strategies with product roadmaps and customer needs
Analyze customer data and subscription metrics to identify opportunities for growth and improvement
Drive the development and execution of targeted marketing campaigns to increase subscription conversions
Lead pricing and packaging strategies to maximize revenue and customer satisfaction
Monitor competitive and industry trends in consumer SaaS, subscriptions, and smart home software, translating insights into actionable strategies
Manage partnerships and initiatives to expand subscription reach and adoption
Define, track, and report on core subscription KPIs including conversion rate, churn, ARPU, LTV, and cohort performance
Qualification
Required
Bachelor's degree in Business, Marketing, or a related field, required
5+ years of experience in subscription growth or SaaS marketing, within a technology, mobile or hardware-related company highly preferred
Proven track record of driving subscription growth through onboarding optimization, lifecycle engagement, and conversion initiatives
Strong analytical skills with hands-on experience using data to inform experiments and growth decisions
Ability to work effectively with imperfect, fragmented, or evolving data across devices, apps, and backend systems, and still drive actionable insights
Excellent communication and collaboration skills to work effectively with cross-functional teams
Strategic understanding of subscription business models and how software value evolves over time
Familiarity with subscription management platforms, CRM systems, marketing automation tools, and analytics platforms
Benefits
Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
15 days accrued vacation
11 paid holidays
Bi-annual pay increases
Health and wellness benefits, including free gym membership
Quarterly team-building events
Free lunch Friday
Company
TP-Link
Headquartered in the United States, TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices.
10001+ employees
Funding
Current Stage
Late StageCompany data provided by crunchbase