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VP Racing Fuels · 2 days ago

Marketing Manager

San Antonio, TX

Full-time

Onsite

Mid, Senior Level, Lead/Staff

8+ years exp

VP Racing Fuels is a global leader in race fuels and performance chemicals, seeking a Marketing Manager to lead brand and marketing strategy across its consumer goods portfolio. The role involves shaping the long-term marketing vision, driving growth through innovative campaigns, and collaborating cross-functionally to enhance the VP Racing brand in the motorsports and automotive markets.

AutomotiveInformation TechnologyTransportation

Responsibilities

Develop and execute the global brand and marketing strategy to increase awareness, market share, and profitability

Lead a high-performing marketing team, fostering creativity, accountability, and cross-department collaboration

Drive consumer insights, trend analysis, and competitive intelligence to inform business strategy and innovation

Oversee brand architecture, messaging, and positioning to ensure consistency across all divisions and geographies

Manage external agency relationships and direct all major advertising, digital, and promotional initiatives

Partner with Sales, Product, and Operations leaders to align marketing strategies with revenue and growth goals

Oversee sponsorships, motorsports partnerships, and event activations to strengthen VP’s industry leadership

Develop and monitor KPIs for brand performance, campaign ROI, and long-term brand equity

Manage the marketing budget and ensure disciplined use of resources for maximum business impact

Qualification

Multi-channel marketing strategiesBrand managementLeadership skillsConsumer goods experienceAgency managementBudget managementCommunication skillsCollaboration skillsStorytelling abilitiesPresentation abilities

Required

A Bachelor's degree in Marketing, Business Administration, or a related field, along with at least 8-10 years of progressive marketing experience, ideally within consumer goods, automotive, or performance brands AND/OR any combination of education and experience that results in the applicable skills, knowledge, and abilities

Proven success developing and executing multi-channel marketing strategies that drive measurable growth

Strong leadership and collaboration skills with the ability to influence across departments

Excellent storytelling, communication, and presentation abilities

Experience managing agencies, budgets, and large-scale marketing projects