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Coursedog · 3 days ago

Senior Manager, Event Marketing

United States

Full-time

Remote

Senior Level

$120K/yr - $150K/yr

5+ years exp

Coursedog is hiring a Senior Manager, Event Marketing to own our full in-person events engine, including 70+ conferences and trade shows. The role involves building plans, managing logistics, and executing on-site while leading a direct report, with a focus on driving strategy and hands-on execution across various marketing functions.

Business Information SystemsEdTechHigher EducationProject ManagementSoftware

Responsibilities

Own the annual event portfolio (70+ industry events): calendar selection, budgeting, contracting, staffing, KPI setting, pre/during/post-event plays, and reporting

Own the annual user conference: program design, speaker coordination, attendee experience, sponsor/partner components, and measurable outcomes (e.g., CSAT/NPS, product education impact, influenced pipeline)

Run regional roundtables to engage customers and users; coordinate content, invitations, and sales participation to create high-quality meetings

Deliver a cohesive in-person brand experience across all touchpoints (booth, sessions, meetings, dinners, signage) with consistent messaging and visual standards

Manage 20’x20’ booth & asset inventory: vendor oversight, shipping, material handling/drayage, storage, maintenance, on-site execution; create SOPs to control cost and risk

Swag strategy & logistics: negotiate vendors, forecast demand, route shipments to field events and sales, and manage returns/reconciliation

Sales alignment & pipeline impact: drive ICP-targeted meetings, on-site demos, and rigorous post-event follow-ups in partnership with Sales and RevOps/Marketing Ops

People leadership: manage one direct report — the Senior Event Marketing Specialist — with clear goals, enablement, and coaching

Qualification

B2B event marketingEvent logistics managementVendor negotiationMarketing technologyStakeholder managementPlayer-coach mentalityTeam leadershipCommunication skills

Required

5–7+ years in B2B event/field marketing for enterprise SaaS, with a track record of turning events into qualified conversations and opportunities

Proven leadership of high-velocity event calendars (50+ annually) with budget ownership and vendor negotiation

Deep working knowledge of trade-show logistics: freight, advanced warehouse vs. direct-to-show, material handling/drayage, I&D labor/EACs, and show regulations

Hands-on with marketing technology (e.g., CRM, lead capture, meeting schedulers, event platforms); bonus: CVENT experience

Excellent stakeholder management across Sales, CS, Product Marketing, Partners, and Execs; crisp written and verbal communication

Thrives in a player-coach capacity: comfortable executing details (e.g., shipment tracking, on-site builds, vendor escalations) while setting strategy and leading a teammate