Viasox · 3 weeks ago
Director of Performance Creative
United States
Full-time
Remote
Lead/Staff, Director/Executive
5+ years expViasox is an innovative eCommerce company specializing in diabetic foot care products. The Director of Performance Creative will lead the performance creative strategy and frameworks, ensuring that creative outputs align with proven ad account signals while driving growth and improving performance metrics.
E-CommerceManufacturingRetailTextiles
Responsibilities
Own performance creative strategy across Meta, AppLovin, YouTube, and emerging channels, ensuring creative stays anchored to proven ad account signals and scalable buying triggers
Sit above the Creative Director and Creative Strategists, determining what we make and why (strategy, frameworks, direction, and brief quality), while partnering with the Creative Director/Producer who run day-to-day production operations
Define Viasox’s core performance messaging hierarchy by funnel stage, including guardrails for brand constraints (empathy-first tone, outcome-based framing, and avoiding restricted medical or symptom language)
Build and enforce channel and funnel-specific performance creative frameworks (hook types, proof stacks, offer structures, CTA logic, pacing) that reliably produce winners
Maintain a monthly creative testing roadmap with explicit hypotheses (what we’re testing, why it should work, and what success means), including creative mix targets (new concepts, iterations, refreshes) and fatigue prevention through planned rotation
Own the creative brief standard for performance creative, and review and approve 100% of strategist briefs before production begins, ensuring every brief includes insight, hook/angle, proof plan, offer framing, constraints, and success metrics
Run the weekly performance-to-creative feedback loop with the creative team, translating results into iteration directives (what changes, what stays, and why) and ensuring learnings are documented and reused
Provide final performance-creative direction on hooks and opening seconds, proof stack order, direct response structure, CTA specificity by funnel stage, and channel-native adaptation (Meta vs AppLovin vs YouTube, static vs motion)
Enforce persona discipline by preventing off-strategy concepts and “cool ideas” not supported by data or structured hypotheses, and by keeping creative aligned to proven pillars (comfort, fit-for-all-legs, non-digging feel, everyday confidence, gifting, patterns, bundles)
Partner cross-functionally with the CMO and leadership on targets (MER/AMER, contribution margin, NCAC), with CRO/UX to align landing pages and PDP narrative to ad promises, and with Product/Operations on inventory, releases, licensing constraints, and merchandising priorities
Lead and develop the performance creative team through clear expectations, feedback, coaching, and performance management, and recommend capability gaps and hires/partners as needed
Get into the weeds where needed on brief review, performance analysis, iteration planning, and coaching to keep the engine disciplined and moving fast
Qualification
Required
Bachelor's degree in Marketing, Advertising, Communications, Business, Journalism, or a related field, or equivalent practical experience
5+ years in performance creative / growth creative in DTC ecommerce, with 3+ years leading and developing teams
Proven ability to build a performance creative system (frameworks, testing roadmaps, feedback loops, and documentation) that improves CPA/ROAS through better hooks, angles, and messaging execution
Deep expertise in Meta performance creative, plus experience adapting winning structures to other paid channels (AppLovin, YouTube, Amazon Ads, emerging placements)
Exceptional briefing and creative direction skills, including setting messaging hierarchy, defining proof stacks, and creating clear guardrails that prevent strategy drift
Strong analytical ability to translate performance signals into specific iteration directives and to set success criteria for tests
Strong communication and stakeholder alignment skills across Creative, Media Buying, CRO/UX, and leadership
Familiarity with modern collaboration and project management tools, including Notion, Slack, and Asana
Benefits
Customizable health and wellness benefits.
Paid time off.
Remote first company
Daily access to executive leadership.
Professional growth and development.
Vibrant company culture.
Company
Viasox
Viasox is a textile retailer that sells a vast product line of ankle socks, non-binding and compression diabetic socks, and pain relief gel.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase