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ALOHA Collection · 1 day ago

VP of Retail

Encinitas, CA.

Full-time

Hybrid

Director/Executive

10+ years exp

ALOHA Collection is a fast growing lifestyle brand that was born out of a love of travel, adventure and the ocean. The VP of Retail will lead the strategic and operational aspects of the retail channel, focusing on expansion, performance management, and customer experience across multiple states and potential international markets.

E-CommerceFashionManufacturingRetailTextiles

Responsibilities

Shape the long-term retail strategy across existing markets, new opportunities, and potential international expansion as a key member of the Senior Leadership Team

Lead all expansion activities including market evaluation, site selection, lease negotiations, property planning, and portfolio optimization

Partner with Finance, the VP of Merchandise and Planning, and Supply Chain to set and deliver retail financial targets and align on revenue, margin, labor, and inventory goals

Own retail P&L performance and collaborate cross-functionally to drive sustainable top line and profitability outcomes

Build scalable retail operating systems, SOPs, reporting tools, and training programs that support consistency, efficiency, and growth

Oversee retail KPIs including traffic, conversion, AOV, UPT, customer acquisition, loyalty participation, inventory productivity, and payroll percent

Analyze store and fleet performance to identify opportunities, resolve operational challenges, and increase sales productivity

Partner with Product, Merchandising, and Planning on assortment strategies, allocations, inventory flow, and in-store storytelling

Collaborate with Marketing and eCommerce on omnichannel strategies, local marketing initiatives, and customer acquisition programs

Lead and develop a high-performing retail organization through strong hiring, coaching, training, and leadership development

Ensure efficient labor planning, operational discipline, and strong expense and payroll management across the fleet

Maintain consistent field presence to stay connected to customer behavior, team culture, and operational execution

Champion the ALOHA spirit and foster a warm, inclusive, high-performance culture across the retail organization

Qualification

Retail leadership experienceRetail expansion strategyP&L ownershipKPI managementAssortment planningOmnichannel integrationAnalytical mindsetResilienceLeadership skillsCross-functional collaborationFlexibility

Required

Bachelor's degree required; advanced degree preferred

10–15+ years of progressive retail leadership experience, including leading multi-store organizations at the Senior Director or VP level

Proven experience in retail expansion, including market evaluation, portfolio planning, lease negotiation, and partnerships with real estate and landlord teams

Full P&L ownership with strong financial acumen and experience partnering with Finance, Merchandising/Planning, and Supply Chain

Demonstrated success driving profitable growth through KPI management (traffic, conversion, AOV, UPT, customer acquisition, inventory productivity, payroll %)

Experience building and scaling retail operating systems, training programs, reporting tools, and field leadership structures

Deep knowledge of assortment planning, allocation strategy, and inventory flow

Experience integrating retail with omnichannel initiatives in partnership with eCommerce and Marketing

Willingness and ability to travel frequently

Exceptional leadership skills with a proven ability to hire, develop, and coach high-performing teams across stores, regions, and HQ

Strong cross-functional influence and collaboration skills, aligning teams around shared financial and operational goals

Highly analytical, organized, and data-driven mindset with comfort adopting new systems and tools

Flexibility, resilience, and effectiveness in fast-paced, high-growth environments