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LEARFIELD · 2 days ago

NIL Partnership Solutions Manager - University of Texas

Austin, TX

Full-time

Onsite

Senior Level

6+ years exp

LEARFIELD is seeking a proactive, relationship-driven NIL Partnership Solutions Manager to lead the activation of Name, Image, and Likeness partnerships on the University of Texas campus. This role involves connecting brands with student-athletes through impactful campaigns and managing all aspects of campaign execution, compliance, and fulfillment.

Brand MarketingHigher EducationMarketingSponsorshipSportsTicketing

Responsibilities

Lead the activation of NIL campaigns for a portfolio of partners, managing all aspects of campaign execution, compliance, and fulfillment

Serve as the primary liaison between brand partners, student-athletes, and university stakeholders

Manage all NIL logistics — including athlete coordination, content approvals, deliverable tracking, and payment processing — to ensure flawless and timely execution of NIL and sponsorship activations

Collaborate with creative, digital, events, and university compliance teams to ensure NIL campaigns are engaging, compliant, and strategically aligned

Lead NIL recaps, performance reporting, and renewal discussions; contribute to strategic planning for NIL and sponsorship accounts

Mentor coordinators and game day staff on NIL campaign execution and industry best practices

Identify process improvement opportunities and support adoption of NIL-specific tools, platforms, and workflows

Represent the property at brand partner meetings, student-athlete sessions, and university events

Ensure all NIL and sponsorship activity aligns with Learfield’s brand, contractual obligations, NCAA/state NIL legislation, and university standards

Qualification

NIL partnershipsSponsorship activationInfluencer marketingProject managementMicrosoft OfficeCreative developmentSocial media strategiesCommunication skills

Required

6+ years of experience in sponsorship activation, NIL partnerships, influencer marketing, account management, or event marketing—preferably in sports or entertainment

Demonstrated ability to manage complex NIL and sponsorship projects independently

Strong communication, organization, and project management skills across different stakeholder groups

Proven success in executing athlete-driven or influencer-style campaigns

Experience interpreting NIL contracts and managing deliverables across digital, social, experiential, and in-venue assets

High attention to detail and accountability for results

Proficiency in Microsoft Office and other planning or CRM tools

Ability to work evenings/weekends as needed for game days, NIL activations, and events

Preferred

Bachelor's degree in marketing, communications, sports management, or a related field

Knowledge of the multimedia rights landscape in collegiate athletics

Experience mentoring junior team members or overseeing activation processes

Understanding digital and social media best practices within NIL and influencer marketing

Experience developing or supporting content strategies for social media, with a clear sense of what drives engagement across different platforms

Familiarity with creative production elements such as graphic design, motion graphics, photography, and social storytelling

Benefits

Medical

Dental

Vision

Health Savings Account

Life Insurance and Other Insurance Plans

Flexible Paid Time Off (minimum 10+ days annually)

Parental Leave

20 Paid Holidays

401(k) + Match

Short/Long Term Disability

Company

LEARFIELD

Glassdoor3.9

Learfield empowers businesses and universities by connecting big brands to the excitement, passion, tradition and fun of college sports. It is a sub-organization of Learfield Communications.

Founded in 1972

Plano, Texas, USA

1001-5000 employees