Life Time Inc. · 1 day ago
Senior Manager, Digital Strategy
Chanhassen, MN
Full-time
Onsite
Senior Level, Lead/Staff
$94K/yr - $129K/yr
8+ years expLife Time Inc. is seeking a Senior Manager, Digital Strategy who is passionate about enhancing member experience and engagement. This role is responsible for strategizing and optimizing business goals for various in-center businesses, utilizing data and insights to improve member retention and satisfaction.
Health CareProperty DevelopmentProperty ManagementWellness
Responsibilities
Identify and define challenges related to member engagement and retention by collaborating with internal businesses, analyzing data, and conducting member research. Serve as the subject matter expert for assigned in-center businesses, ensuring strategies align with their unique goals and member needs
Determine necessary member data to inform strategic insights
Collaborate with operations, analytics, and UX research team when appropriate
Lead cross-functional working sessions to align on strategic priorities and activation plans
Use insights to identify engagement and retention strategies across the member lifecycle
Create key strategy artifacts including:
Competitor analysis, journey maps and marketing briefs
Roadmaps of retention-focused digital deliverables
Proformas and business cases tied to engagement metrics
Define KPIs and outline strategic campaign plans to influence usage, satisfaction, and tenure. Design and evolve multi-channel strategies that enhance member value and experience across:
Digital platforms (web, app)
Physical locations (clubs, athletic events)
Marketing and communications channels
Multiple technology platforms and third-party sites
Develop and refine segmentation strategies based on member types (e.g., access levels, family status)
Collaborate with creative and marketing teams to deliver personalized, segment-specific messaging. Ensure cohesive messaging across the enterprise, connecting campaigns when it makes sense. Co-present work with creative designer to internal leaders
Review and analyze campaign performance against KPIs for both enterprise-level and business-specific goals; adjust strategies for optimization in experience and messaging. Work in tandem with the analytics team
Package and deliver campaign performance insights and engagement updates to stakeholders in a timely, actionable format
Manage 1-3 direct reports
Qualification
Required
Operate with minimal supervision while demonstrating initiative, problem-solving, and thought leadership
Proven success in developing data-driven strategies that influence behavior and improve retention
Strong experience with complex customer journey mapping and KPI development
Excellent written and verbal communication skills, with the ability to translate insights into strategy
Skilled at collaborating with creative, product, analytics, and operations teams
Comfortable managing multiple initiatives with minimal oversight
Bachelor's Degree in marketing, communications, or another related field
8–10 years of experience in digital strategy, member engagement, or lifecycle marketing
Preferred
Experience in membership-based organizations or subscription services
Familiarity with retention marketing platforms, lifecycle automation tools, and member research methodologies
Understanding of wellness, health, or fitness industries a plus
Benefits
A fully subsidized membership
Discounts on Life Time products and services
401(k) retirement savings plan with company discretionary match (21 years of age and older)
Training and professional development
Paid sick leave where required by law
Medical, dental, vision, and prescription drug coverage
Short term and long term disability insurance
Life insurance
Pre-tax flexible spending and dependent care plans
Parental leave and adoption assistance
Paid time off, including 5 to 20 vacation days per calendar year (based on tenure) and paid sick leave
Deferred compensation plan, if the team member meets the required income threshold
Company
Life Time Inc.
Life Time provides an entertaining, educational, friendly and inviting, functional and innovative experience of uncompromising quality that meets the health and fitness needs of the entire family.
10001+ employees
H1B Sponsorship
Life Time Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (2)
2023 (4)
2022 (8)
2021 (2)
2020 (1)
Funding
Current Stage
Public CompanyTotal Funding
$1.96BKey Investors
Patricof & Co. Ventures
2025-06-05Post Ipo Secondary· $590M
2025-06-05Post Ipo Equity
2025-02-27Post Ipo Secondary· $699.2M
Leadership Team
Bahram Akradi
Founder, Chairman & CEO
John D. Griffith
Senior Vice President, Real Estate
Recent News
Longevity.Technology
2026-01-03
2026-01-03
ReviewJournal
2026-01-03
Company data provided by crunchbase