Cognizant · 2 days ago
Adobe Target & Analytics Implementation Lead
Atlanta, GA
Full-time
Hybrid
Mid, Senior Level
$112K/yr - $132K/yr
5+ years expCognizant is seeking a skilled Adobe Target & Analytics Implementation Lead to drive testing, personalization, and data-driven optimization across their digital platforms. The role involves collaborating with marketing, UX, IT, and development teams to implement and optimize Adobe solutions, while also leading experimentation strategies and troubleshooting complex implementations.
ConsultingIndustrial AutomationInformation TechnologySoftwareSoftware Engineering
Responsibilities
Diagnose and troubleshoot technical issues related to delivering custom site experiences
Transmit and partner with development and business teams regarding the execution against the desired testing strategy
Drive technical effort working with IT partners, site management and creativity to ensure timely execution of testing and/or personalization cadence
Implement and configure Adobe Target for website. Set up and manage Target activities, including A/B tests, multivariate tests, and personalized experiences
Monitor the effectiveness of a/b tests, digital campaigns and iterate to yield higher ROI (return on investment). Accelerate implementation and achieve ROI on the Adobe Target investment
Design and implement CJA or Adobe Analytics solutions to accurately track user interactions and behaviors across digital platforms
Troubleshoot and resolve data collection issues, working closely with developers to implement fixes and enhancements
Interpret test results and provide insights for data-driven decision-making
Personalization Strategy: Collaborate with marketing and UX teams to develop and implement personalized content and user experiences
Recommendations: Provide recommendations for personalized offers and experiences based on data analysis and user behavior
Qualification
Required
Strong-to-advanced proficiency in JavaScript, CSS, HTML, and website debug skills
5+ years of experience as an Adobe Target/Tag Manager/Adobe Analytics/CJA Implementation Engineer or similar role
In-depth knowledge of A/B Test and Learn, Adobe Analytics, Google Analytics including configuration, reporting, and troubleshooting
Data layer expertise and experience
Must have designed data layer and foundation for setting up Adobe Analytics for large sites
Knowledge of Adobe Variables, Events, Classifications and Processing Rules
Utilizing debugging tools relevant to Adobe Analytics, such as Adobe Debugger, browser developer tools
Creating Web Analytics Dashboards
Preferred
Ability to work independently and as part of a team
Ability to handle multiple projects and priorities
Self-motivated, responsive, professional, and dedicated to customer success
Possess an innovative, problem-solving, and solutions-oriented mindset
Benefits
Medical/Dental/Vision/Life Insurance
Paid holidays plus Paid Time Off
401(k) plan and contributions
Long-term/Short-term Disability
Paid Parental Leave
Company
Cognizant
Cognizant is a professional services company that helps clients alter their business, operating, and technology models for the digital era.
10001+ employees
H1B Sponsorship
Cognizant has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (11113)
2024 (11423)
2023 (13054)
2022 (13876)
2021 (12651)
2020 (28659)
Funding
Current Stage
Public CompanyTotal Funding
$0.24MKey Investors
Summit Financial Wealth Advisors
2025-03-08Post Ipo Equity
2016-11-18Post Ipo Equity· $0.24M
1998-06-19IPO
Leadership Team
Ravi Kumar S
Chief Executive Officer
Anil Cheriyan
CTO / EVP Strategy & Technology
Recent News
2026-01-06
2026-01-05
Company data provided by crunchbase