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Rightway · 1 day ago

Manager, Growth & Events

New York, NY

Full-time

Hybrid

Mid, Senior Level

$100K/yr - $125K/yr

4+ years exp

Rightway is on a mission to harmonize healthcare for everyone, everywhere. The Manager, Growth & Events will own demand generation by supporting Event Marketing strategies and qualifying inbound leads to drive high-quality meetings.

Health CareMedical

Responsibilities

Generate pre-event demand: research event attendees and work closely with Sales to book on-site meetings for AEs

Work closely with Event Marketing to develop event-specific goals

Strategize, build and execute integrated campaigns including email campaigns, paid ads etc. to drive engagement pre-event and post-event

Work closely with the on-site team to own lead capture and next steps ensuring contacts and activities are logged the same day

Qualify inbound leads and ensure they are sales-ready before handing them off to Account Executives (AEs)

Nurture inbound leads via personalized multi-touch sequences

Route unqualified MQLs into the right nurture tracks and status; maintain clean status, reason codes and dates

Work closely with Product Marketing to deliver targeted marketing materials including case studies, white papers, or product brochures designed specifically to support lead nurturing and conversion efforts

Ensure ongoing alignment with Sales on handoffs, contact roles and opportunities

Support the project management of our event marketing processes including budget, timeline and execution for event deliverables, including but not limited to contracts, invoices, booths, sponsorships, collateral, swag, internal communications, pre-event promotions and post-event follow-up

Qualification

B2B growth experienceSalesforce proficiencyMarketingSales funnelLead generation experienceProject management skillsProactive attitudeStart-up experienceBenefits industryCommunicationOrganizational skills