Razorfish · 1 day ago
SEO Strategist
Razorfish is a leading company in the marketing industry known for its digital expertise. The SEO Strategist will collaborate with the SEO Team Lead to enhance content visibility and analyze performance across various search platforms for a major e-commerce brand.
AdvertisingInternetSearch EngineWeb Design
Responsibilities
Collaborate closely with the SEO Team Lead to plan and deliver content and market analyses that strengthen visibility across organic and AI search for a major e-commerce brand
Lead content visibility audits across Google and AI surfaces to assess presence, rankings opportunities
Analyze content performance to identify top and bottom performers and recommend strategic improvements
Conduct entity and topic modeling to define priority themes and surface visibility opportunities across traditional search, AI search, Reddit, YouTube and TikTok
Perform AI and organic competitive benchmarking to evaluate where competitors outperform in content, structure or execution
Support reporting by integrating AI metrics into dashboards
Qualification
Required
1-3 years Search Engine Optimization (SEO) experience, preferably in agency setting
Familiarity with the AI search landscape and GEO best practices
Understanding of how to develop and support SEO content strategies
Strong analytical skills with the ability to interpret data, identify trends and turn findings into clear recommendations
Experience using BrightEdge and Google Search Console for performance tracking and insights
Solid grasp of keyword research, metadata optimization, structured data, internal linking and competitive analysis
Organized, detail-oriented and able to manage multiple projects in a fast-paced environment
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances