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University of Arkansas · 1 day ago

Copywriter

Fayetteville, AR

Part-time

Onsite

Entry Level

$25/hr - $30/hr

1+ years exp

The University of Arkansas is a prestigious institution dedicated to advancing education and research. They are seeking a Copywriter responsible for creating compelling, SEO-optimized content across various channels and collaborating with the marketing team to enhance brand messaging.

E-LearningEducationHigher Education

Culture & Values

No H1B

Responsibilities

Drafting, editing, and submitting press releases to University Relations for local, regional, and national media outlets about initiatives, accomplishments, and developments at the college

Authoring content for distribution for the monthly alumni email newsletter highlighting programs, student and alumni spotlights and achievements, incorporating SEO best practices and engagement optimization

Creating SEO-optimized web copy, landing pages, and blog content that improves search rankings and drives organic traffic to the college's digital properties

Writing compelling copy for digital advertising campaigns and promotional materials for online platforms

Conducting keyword research and implementing SEO best practices to enhance content discoverability and search engine performance across all written materials

Tracking and reporting on email engagement metrics and digital content performance via analytics tools

Collaborating on content strategy development and maintaining a consistent brand voice across all digital and traditional communication touchpoints

Qualification

SEO writingDigital content creationEmail marketingContent management systemsWeb analyticsPress release writingWriting skillsCreative problem-solvingAttention to detail

Required

Associate's degree in Communications, Marketing, Journalism, English or a closely related field OR 2+ years of related work experience

1+ years of demonstrated experience in writing and editing, particularly press releases and digital content creation

Demonstrated experience with email marketing campaigns

Proficiency with MS Office and basic understanding of web analytics

Regular, reliable, and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others