ICON International, Inc. · 1 day ago
Head of Programmatic
Stamford, CT
Full-time
Onsite
Director/Executive
10+ years expICON International is a leader in corporate barter, helping clients unlock value from underperforming assets and convert them into high-impact marketing and media opportunities. They are seeking a growth-driven Head of Programmatic Buying to accelerate revenue by expanding their programmatic offering and strengthening client relationships. This role involves leading the commercial development of programmatic capabilities and ensuring exceptional campaign results for clients.
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Responsibilities
Lead commercial development of ICON’s programmatic offering, positioning the capability as a core revenue driver across existing and prospective clients
Partner closely with Client Media Directors to identify revenue opportunities, upsell programmatic solutions, and build client-specific strategies that deliver measurable financial impact
Present ICON’s programmatic capabilities in new business pitches, showcasing strategic value and driving deal conversion
Share performance insights and strategic recommendations with senior stakeholders to influence account growth plans
Ensure all programmatic campaigns deliver exceptional results, focusing on ROI, efficiency, and revenue contribution
Develop data-driven optimization strategies that directly improve client outcomes and increase long-term spend
Serve as a trusted advisor to clients, translating performance data into actionable strategies that advance their business objectives
Lead and elevate a high-performing Programmatic team with a focus on skill growth, revenue accountability, and commercial excellence
Scale the team to meet growing client demand and expand ICON’s programmatic revenue footprint
Represent programmatic expertise across ICON, sharing trends, innovations, and case studies that help win new business and strengthen client confidence
Contribute to company-wide planning and strategic development to ensure programmatic buying remains a core revenue engine
Qualification
Required
Deep expertise across major DSPs with the ability to articulate commercial advantages and translate capabilities into client value
Strong command of programmatic optimization strategies, targeting approaches, and performance metrics tied to revenue outcomes
10–15 years of experience in digital advertising with hands‑on programmatic leadership
Proven buy‑side experience in an agency or brand environment and a history of delivering measurable client and revenue growth
Exceptional leadership skills with the ability to build and develop revenue‑focused teams
Strong communication skills for high‑stakes client interactions and business development presentations
Strategic thinker who can balance daily execution with long‑term commercial planning
Thrives in a fast‑paced, dynamic environment
Preferred
Senior leadership experience preferred
Company
ICON International, Inc.
ICON International is the largest independent principal-based media buyer in the U.S., placing nearly $2 billion annually on behalf of its clients.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$95M2013-11-12Acquired
1999-12-09Series Unknown· $95M
Leadership Team
E
Ed McCarrick
Executive Vice President/Account Management and Media Partnerships,
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