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Purple Communications, Inc · 1 day ago

Marketing Operations Manager

Austin, TX

Full-time

Onsite

Mid, Senior Level

5+ years exp

ZP Better Together, LLC is a dynamic communications company dedicated to providing communication accessibility to deaf and hard-of-hearing individuals. They are seeking an Operations Marketing Manager to lead high-impact events while driving integrated, data-informed marketing programs that support customer acquisition, community engagement, and brand growth.

MessagingTelecommunications

Responsibilities

Develop and implement marketing programs to achieve long and short-term objectives, principally related to new customer acquisition. Program plans must include key initiatives and strategies, as well as detailed timing and tactics for online and offline marketing, promotions, and campaign management

Consistently and predictably forecast and deliver marketing plan commitments and corresponding results

Develop testing plans and a testing strategy to maximize customer acquisition and lifetime value; analyze results and make recommendations

Lead seasonal analysis, postmortems and recommendations on all owned marketing campaigns

Day-to-day responsibilities will include managing relationships, directing status report meetings, helping to develop creative, understanding and analyzing data, coordinating with internal groups, and making recommendations regarding investment and operating decisions

Lead campaign testing strategies (A/B and multivariate), analyze performance, and optimize for ROI and lifetime value

Maintain and foster productive working relationships with all internal support functions, particularly Marketing Communications, IT, Web Development, Planning & Logistics, and Finance

Maintain productive working relationships with channel management counterparts in the Marketing department, particularly as it relates to coordinated contact management for our customer and prospect base

Develop and manage a comprehensive annual events calendar, including conferences, trade shows, community outreach events, webinars, and internal meetings

Lead creative and strategic event concept development aligned with ZP’s brand, mission, and business goals

Design event layouts, booth concepts, décor, environmental branding, and visual storytelling elements

Create detailed planograms, floor diagrams, booth layouts, traffic-flow maps, staging documents, and run-of-show materials

Define event goals, target audiences, key messages, KPIs, and success metrics

Ensure all events are fully accessible and aligned with Deaf Culture best practices, including ASL access, interpreters, and visual communication safety

Oversee all logistics including venues, catering, travel, shipping, booth builds, equipment, A/V, livestreaming, and technical needs

Serve as the on-site lead for major events, providing real-time problem-solving and staff coordination

Manage vendor sourcing, negotiations, contracts, invoicing, and ongoing relationships

Support Sales with event materials, talking points, booth scripts, and engagement toolkits

Ensure coordinated contact management and lead flow between events, campaigns, and CRM systems

Provide consistent communication to stakeholders on timelines, progress, risks, and opportunities

Track and manage event and marketing budgets, expenditures, and financial performance

Develop post-event and post-campaign reports summarizing attendance, engagement, leads, conversions, and ROI

Analyze data using marketing and web analytics tools to identify trends and optimization opportunities

Maintain accurate documentation of metrics, vendor performance, contracts, and campaign learnings

Present insights and recommendations to leadership with clear, actionable next steps

And any other duties which may be assigned

Qualification

Multi-channel marketing strategiesEvent managementData analysisSEO/SEM managementAmerican Sign Language (ASL)CRM platformsProject managementVendor managementLeadership skillsCommunication skillsCreative problem-solvingFlexibilityAdaptability

Required

Proven track record developing and executing multi-channel marketing strategies

Knowledge of American Sign Language (ASL) required, strong understanding of Deaf Culture and accessible communications

5+ years of experience creating and executing Operations marketing, event management, or integrated marketing roles

Strong project management, multitasking, and organizational skills

Demonstrated ability to analyze data and translate insights into action

Hands-on experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEM, CSEs, affiliate marketing, paid social media advertising, display and mobile advertising.) Working knowledge of ad serving tools (Google Ads)

Experience in setting up and optimizing PPC campaigns on all major search engines

Working knowledge of HTML, CSS, and JavaScript development and constraints

Experience with CRM and marketing automation platforms (e.g., Salesforce, Pardot), event platforms (e.g., Cvent, Eventbrite), and project management tools

Strong leadership, communication, and vendor management skills

Bachelor's or master's degree in marketing or a related field

5 to 7 years prior marketing experience