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Sniffies · 1 day ago

Performance Campaign Specialist

Brooklyn, NY

Full-time

Hybrid

Mid Level

$90K/yr - $110K/yr

3+ years exp

Sniffies is a fast-growing, location-based GBTQ+ app that connects users in real-time. They are seeking an experienced Campaign Specialist to manage acquisition across various ad networks and build performance campaigns that drive marketing and acquisition objectives.

Computer Software

Responsibilities

Own the setup, optimization, and scale of campaigns across paid social, performance ad networks, programmatic ad platforms and more

Build full-funnel paid media strategies for user acquisition and e-commerce

Develop audience strategies for both domestic and international markets

Manage high-volume performance campaigns on adult advertising networks

Optimize creative, targeting, and placements to increase high-intent traffic

Collaborate with creative teams to produce assets that perform well and maintain a structured testing process involving creative, copy, bidding strategies, audiences, and landing experiences

Produce weekly performance reports, deliver insights on CAC, ROAS, conversion behavior, and channel efficiency, recommending spend allocation based on data-driven opportunities

Qualification

Performance marketingCampaign managementData analysisCreative optimizationCross-channel trackingMulti-channel managementAutonomous workAttention to detailWritten communication

Required

3-5 years of performance experience at an agency, in-house or startup role

Experience managing campaigns across online video, pay-per-click, performance networks with a strong focus on creative optimization and channel optimization

Excellent attention to detail and organization

Pixel setup and troubleshooting for cross-channel tracking

Ability to analyze performance data and convert insights into rapid optimization decisions

Strong written communication for creative briefing, reports and test planning

Ability to manage multiple channels, budgets, and workflows simultaneously

Experience developing insight-driven bespoke reporting and delivering it to stakeholders

Ability to work autonomously and with ownership