Bayer · 1 day ago
Programmatic Trading Analyst, Manager
United States
Full-time
Remote
Senior Level
$115K/yr - $170K/yr
5+ years expBayer is a visionary company dedicated to solving global challenges and promoting health for all. The Programmatic Trading Analyst, Manager will drive the growth of Bayer Consumer Health's ecommerce and retail media initiatives, focusing on optimizing programmatic media strategies, particularly through Amazon DSP.
BiotechnologyChemicalHealth CareLife SciencePharmaceutical
Responsibilities
Streamline, standardize, document, and automate programmatic and retail media campaign setup, trafficking, optimization, monitoring, and QA processes—across Amazon Ads, retail media networks, and traditional DSPs
Bring deep ecommerce and retail media expertise to support brand goals by advising on Amazon DSP strategies, integrated media best practices, and 'next best' tactical steps throughout the campaign lifecycle
Execute seamless campaign launches across Amazon DSP, other retail media partners, and other programmatic platforms. Ensure flawless line-item setup, tagging, and trafficking with precision to maintain reporting and measurement accuracy
Lead optimizations for Amazon Ads and broader programmatic campaigns. Drive YoY ROI/ROAS/Growth through ecommerce-first media strategies
Collaborate with internal and external partners to discover and activate new retail media opportunities, Amazon Marketing Cloud (AMC) insights, audience strategies, and data partnerships. Test emerging formats and inventory to keep Bayer at the forefront of ecommerce marketing innovation. Leverage programmatic technology innovation to maximize business objectives
Partner with Investment, Strategy, Brand, Sales teams to strengthen in-house retail media expertise, maximize efficiencies, and scale best practices across brands and categories
Attain and maintain mastery of retail media and programmatic buying technologies, including Amazon DSP, AMC, major DSPs, tag management, and ad servers. Lead the team in retail media and ecommerce best practices
Select optimal campaign setups to maximize retail media and national optimization options, breakout reporting pivots, and performance insights—sharing best practices across Consumer Health brands. Proactively monitor Amazon Ads and programmatic campaign performance to identify optimizations that maximize incremental return on ad spend and deliver against brand and ecommerce sales goals
Triage and escalate campaign launch, troubleshooting, and optimization issues across Amazon Ads and broader programmatic portfolio
Collaborate with internal teams on scheduled Amazon Ads tests, AMC-based audience strategies, and cross-platform retail media pilots to drive learning and innovation
Deliver operational excellence in ecommerce and retail media activation, optimization, and reporting, ensuring media efficiency, sales growth, and maximum profitability across online retail channels
Provide technical and thought leadership in Amazon Ads, programmatic activation, and retail media innovation to internal stakeholders in strategy, brand, and analytics
Qualification
Required
5–10+ years' experience in programmatic and retail media activation, with significant hands-on experience in Amazon DSP, and ecommerce-focused DSP buying
Advanced knowledge of retail media buying strategy, optimization, and measurement, including 3rd-party data integration and custom audience creation
Proven track record managing significant programmatic and Amazon Ads budgets to achieve both upper-funnel brand awareness and lower-funnel sales performance goals
Strong expertise in ecommerce-focused targeting tactics: Custom and offshelf CPG focused audiences, lookalike modeling, search retargeting, and retailer-specific data activation
Clear communicator with ability to support retail media POVs with data-driven rationale
Exceptional project management, cross-functional collaboration, and fast decision-making skills
Proficiency in Excel
Preferred
Amazon Ads, Google Ads, or other retail media network experience (Walmart Connect, Criteo, Instacart, etc.)
Demonstrated focus and passion for advanced measurement and previous experience working with TransUnion measurement products
Benefits
Health care
Vision
Dental
Retirement
PTO
Sick leave
Company
Bayer
Bayer is a life science company that specializes in the areas of health care and agriculture.
10001+ employees
H1B Sponsorship
Bayer has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (62)
2024 (71)
2023 (76)
2022 (141)
2021 (138)
2020 (117)
Funding
Current Stage
Public CompanyTotal Funding
$9.34BKey Investors
Bank of AmericaBill & Melinda Gates FoundationTemasek Holdings
2025-09-26Post Ipo Debt· $331.5M
2024-12-06Post Ipo Debt· $5.29B
2022-11-08Grant· $12M
Leadership Team
Wolfgang Nickl
Member of the Board of Management of Bayer AG and CFO
Abi Abitorabi
VP, CGT Platform Implementation Lead
Recent News
2026-01-07
MarketScreener
2026-01-07
2026-01-07
Company data provided by crunchbase