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IAB Tech Lab · 1 day ago

Director, Commerce Center

New York, NY, US

Full-time

Onsite

Director/Executive

$125K/yr - $140K/yr

6+ years exp

IAB Tech Lab is looking for a Director, Commerce Center to lead the future of in-store commerce media and Digital Out-of-Home (DOOH). This role involves defining standards and frameworks for commerce media, facilitating cross-industry collaboration, and driving strategic initiatives to enhance measurement and data interoperability.

InternetNon ProfitSaaS

Responsibilities

Partner closely with the VP to shape and execute the strategic roadmap for in-store commerce media and DOOH

Identify emerging trends, measurement gaps, and friction points across retailers, brands, DOOH networks, agencies, and technology providers

Translate industry needs into tangible outputs standards, guidelines, taxonomies, measurement frameworks, and educational resources

Connect in-store and DOOH media with broader commerce priorities including retail media networks, omnichannel attribution, privacy, and data interoperability

Lead cross-industry working groups and committees made up of retailers, CPG brands, agencies, DOOH networks, and ad tech partners

Facilitate alignment on complex and sometimes sensitive topics like impression verification, attribution models, identity constraints, and measurement methodologies

Plan and moderate executive roundtables, workshops, technical deep dives, and industry forums that move the conversation forward

Author and contribute to high-impact content including whitepapers, best practices, presentations, blogs, and frameworks

Partner with research, standards, and internal teams to develop insights that support Commerce Center priorities

Represent the Commerce Center at industry events, leadership meetings, and internal IAB activations

Oversee multi-stakeholder initiatives from concept through delivery, ensuring momentum, clarity, and high-quality outcomes

Work cross-functionally with research, events, legal, policy, and marketing teams to bring Commerce Center initiatives to life

Integrate Commerce Center work into major IAB moments flagship events, research releases, leadership forums, and partner programs

Maintain clear documentation of member input, project milestones, and evolving best practices

Qualification

In-store media experienceDOOH expertiseAnalytical fluencyRetail media knowledgeMeasurement frameworksSolutions-oriented mindsetCommunicationFacilitation skillsOrganizational skillsCross-functional leadership

Required

6+ years of experience in in-store media, retail media, shopper marketing, DOOH, CPG/retail analytics, measurement, or adjacent commerce media roles

Hands-on familiarity with in-store media formats such as in-aisle and shelf-edge displays, self-checkout and kiosk screens, smart carts and in-store audio, digital signage and DOOH environments

Strong analytical fluency

A clear, confident communicator who can translate technical complexity into compelling narratives for senior audiences

Experienced at facilitating discussions with diverse stakeholders and driving consensus without losing rigor

Highly organized, solutions-oriented, and comfortable leading cross-functional initiatives in dynamic environments

Broad understanding of the commerce media ecosystem from retail media networks and brand investment models to data partnerships and omnichannel activation

Preferred

Experience at a retailer, retail media network, CPG manufacturer, DOOH network, measurement provider, or industry organization

Background in market research, industry standards, technical frameworks, or cross-industry initiatives

Familiarity with verification technologies, sensor-based measurement, mobile ID approaches, attention metrics, or audience modeling

Experience producing thought leadership, speaking publicly, or leading industry working groups

Company

IAB Tech Lab

The IAB Technology Laboratory (IAB Tech Lab) is a non-profit research and development consortium that produces and provides standards, software, tools, and services to drive growth and efficiency in the global digital media ecosystem.

Founded in 2014

New York, New York, USA

11-50 employees