Definitive Healthcare · 1 day ago
Director, GTM Technology
Framingham, MA
Full-time
Hybrid
Director/Executive
$149K/yr - $277K/yr
8+ years expDefinitive Healthcare is a leading data and analytics company in the healthcare sector, dedicated to empowering clients with actionable insights. The Director of GTM Technology will lead the strategy and execution of the technology ecosystem that supports marketing, sales, customer success, and partnerships, ensuring systems and workflows scale with the company's growth.
AnalyticsArtificial Intelligence (AI)CRMHospitalInformation ServicesMedicalSaaS
Responsibilities
Own the vision, roadmap, and governance of the full GTM technology ecosystem, including CRM platforms (Salesforce), marketing automation (Hubspot), sales engagement (SalesLoft & Nooks), customer success platforms, and analytics tools (Databricks & Tableau)
Design scalable system architectures that support multi-product, multi-segment go-to-market motions
Evaluate, procure, and implement technologies that enhance efficiency, data quality, and revenue performance
Lead the build, configuration, and ongoing optimization of core systems to support lead management, pipeline execution, forecasting, renewals, and customer lifecycle visibility
Establish and enforce best practices for system use, documentation, and change management
Partner with enablement teams to train users and ensure adoption of new tools and workflows
Coordinate with IT Sys Admins to architect and deploy automated workflows that reduce manual effort and increase accuracy (e.g., lead routing, enrichment, account scoring, sales handoffs)
Ensure all systems operate cohesively to deliver seamless end-to-end GTM processes
Establish data governance standards to ensure cleanliness, consistency, and compliance across the GTM tech stack
Oversee data pipelines and enrichment workflows using tools like ZoomInfo, Gong, RingLead and DemandTools
Partner with RevOps and lead Analytics teams to deliver accurate dashboards and reporting that drive strategic decisions
Act as the primary technical liaison between Sales, Marketing, IT, Customer Success, Product, and Finance
Translate business requirements into scalable technical solutions and project plans
Lead cross-functional initiatives that improve funnel conversion, pipeline visibility, forecasting accuracy, and customer lifecycle efficiency
Identify operational bottlenecks and build long-term, scalable solutions to eliminate friction in GTM execution
Stay current on emerging AI, automation, and data technologies and champion their thoughtful adoption
Drive a culture of experimentation, measurement, and process excellence
Qualification
Required
8+ years of experience in GTM Systems, RevOps, SalesOps, MarketingOps, or related roles supporting high-growth B2B tech companies
Advanced understanding with CRM platforms (Salesforce preferred) including schema design, automation, flows, validation rules, and packaging
Experience with API-based integrations, data transformation, and scripting languages (SQL, Python, or JavaScript)
Familiarity with marketing automation systems (Marketo, HubSpot), sales engagement tools (Outreach, SalesLoft, Gong), and customer success platforms (Gainsight, Totango)
Deep understanding of the B2B SaaS revenue lifecycle, from top-of-funnel marketing to sales execution to renewal/expansion motions
Proven ability to align technology solutions with business strategy and GTM objectives
Strong analytical skills and experience supporting data-driven decision making, dashboard creation and automation, and deriving insights
Demonstrated ability to lead cross-functional initiatives and manage a team of system administrators, engineers, or technical specialists
Exceptional communication skills, with the ability to translate complex technical concepts for non-technical stakeholders
Strong project management and organizational skills, with experience delivering large-scale system implementations or re-architectures
Benefits
Medical, dental, and vision coverage
Unlimited paid time off
Participation in the company’s 401(k) plan with employer contribution
Competitive benefits package including great healthcare benefits and a 401(k) match
Company
Definitive Healthcare
Definitive Healthcare aims to transform data, analytics and expertise into healthcare commercial intelligence.
501-1000 employees
H1B Sponsorship
Definitive Healthcare has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (12)
2024 (4)
2023 (8)
2022 (16)
2021 (24)
2020 (5)
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
22C Capital
2021-09-15IPO
2019-10-02Private Equity
2015-03-02Private Equity
Leadership Team
Kevin Coop
Chief Executive Officer
Rick Booth
Chief Financial Officer
Recent News
2025-11-11
2025-11-08
2025-11-08
Company data provided by crunchbase