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FirstService Residential · 1 day ago

Senior Campaign Manager, Marketing

Las Vegas, NV

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $95K/yr

2+ years exp

FirstService Residential is focused on driving growth through effective marketing strategies. The Senior Campaign Manager is responsible for developing and executing marketing campaigns to generate leads and enhance brand awareness, while collaborating with various teams to ensure alignment with corporate objectives.

Property ManagementReal Estate

Responsibilities

Develop and execute marketing campaigns across channels to build brand awareness and generate leads to the company’s financial and insurance products

Build and enhance marketing automations, leveraging HubSpot to maximize pursuit targeting

With a special focus on resident insurance campaigns, create and segment prospects for new residents, current residents, and renters across all vertical channels

Create and refine segments by building new lists and updating existing ones based on real-time data and campaign performance

Maintain data hygiene by regularly cleaning and updating lists—removing outdated contacts, managing unsubscribes, and ensuring overall data quality

Continuously analyze and segment audiences to support new offers, promotions, and communications

Collaborate with local marketing directors to define assignments, verticals, and timelines, creating a calendar that aligns efforts across regions and maximizes scale—deploying the right campaigns to reach the most relevant pursuits

Support customer and pursuit events (in-person and virtual) by providing list support and creating/deploying email or text communications

Partner with designers and content creators to produce campaign materials

Track and analyze campaign performance, using data to generate insights and best practices

Ensure materials align with business strategies and prepare presentations and reports for stakeholders

Collaborate with other campaign managers and marketing teams to share ideas and strategies

Manage multiple projects and timelines with strong organizational skills, project management expertise, and a results-driven approach

Lead cross-functional initiatives that integrate marketing with sales, product, and operations to ensure cohesive execution of campaigns

Develop long-term campaign strategies that align with corporate growth objectives

Present campaign results and strategic recommendations directly to senior leadership, influencing decision-making at the executive level

Identify emerging marketing trends and technologies, evaluating their potential impact and recommending adoption where beneficial

Qualification

Digital marketing experienceMarketing Automation toolsCampaign management experienceProject management toolsMicrosoft DynamicsSalesforceCustomer-service mindsetMS Office proficiencyOrganizational skills