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Trailborn Hotels & Resorts · 1 day ago

Regional Director of Marketing (West)

Trailborn Corporate, New York, NY, US

Full-time

Hybrid

Lead/Staff, Director/Executive

$100K/yr - $115K/yr

5+ years exp

Trailborn Hotels & Resorts is seeking a Regional Director of Marketing for their West Coast hotel portfolio. This role involves leading the strategy, execution, and optimization of marketing efforts, collaborating with various teams to drive business results and enhance brand awareness.

Hospitality

Responsibilities

Lead marketing for a portfolio of properties, ensuring brand standards while leveraging local market opportunities

Support new openings with launch and market activation plans

Develop annual and quarterly marketing plans aligned with revenue and guest experience goals

Execute integrated campaigns, promotions, events, and programming in partnership with revenue, operations, Experience, and F&B teams

Create targeted email campaigns and on-property, digital, and social marketing

Build local, regional, and distribution partnerships (including Marriott)

Identify PR opportunities, support media visits, and strengthen community and tourism relationships

Partner with HQ on paid media, SEO, social, and creative

Qualification

Omnichannel marketingBrand growth strategyMulti-property marketingRevinate experienceOpenTable experienceCross-functional partnershipCommunity relationshipsDigital marketing