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Assembly Global · 1 day ago

Global VP, Product Marketing

New York, United States

Full-time

Hybrid

Director/Executive

$180K/yr - $210K/yr

10+ years exp

Assembly Global is a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for esteemed brands. They are seeking a strategic Head of Product Marketing to lead the go-to-market strategy for their full suite of products and capabilities, focusing on performance, brand, data, AI, search, and programmatic.

Consulting

Responsibilities

Own and lead product marketing strategy across North America, aligned to business growth goals and commercial strategy

Build differentiated positioning and value propositions for Assembly’s core products and capabilities

Lead the development of messaging frameworks, product one-pagers, pitch narratives, and sales enablement tools that help the commercial team close business

Work cross-functionally with product, client development, global marketing, and solutions teams to ensure consistency and clarity in how we take our products to market

Support the launch of new products and enhancements with GTM strategies, internal toolkits, case studies, and customer-facing collateral

Represent marketing in North America commercial and leadership forums, ensuring product stories are tied to client challenges, regional insights, and business impact

Identify and scale success stories from clients that demonstrate the impact of our solutions, feeding case studies into PR, social, and content channels

Stay close to market trends, competitor offerings, and client needs to evolve our messaging and ensure it remains relevant and resonant

Serve as a thought partner to the Global CMO on market strategy, product storytelling, and regional differentiation

Qualification

Product marketing strategyMediaMarketing expertiseCross-functional collaborationSales enablement toolsMarket trends analysisInnovation valuesStorytellingClear communicationNatural collaboration

Required

10+ years in product marketing, solutions marketing, or integrated marketing at a media agency, tech platform, consulting firm, or similar B2B environment

Deep understanding of media, marketing, martech, and data-driven solutions

Strong storytelling instincts and ability to translate complex capabilities into compelling, digestible narratives

Experience partnering with commercial teams to drive pipeline growth, RFP success, and win rates

Adept at working cross-functionally in fast-paced, matrixed organizations

Comfortable balancing strategy with hands-on execution

Clear communicator, strong presenter, and natural collaborator

Values inclusivity, innovation, and challenging the status quo