Senior Manager, Email Marketing jobs in United States
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Western Governors University · 2 months ago

Senior Manager, Email Marketing

positionSalt Lake City Office
timeFull-time
remoteOnsite
seniorityMid, Senior Level
money$101K/yr - $182K/yr
date7+ years exp

Western Governors University is a pioneer in online, competency-based higher education, committed to expanding access to education. The Senior Manager, Email Marketing will lead the email marketing channel strategy, execution, and optimization to drive engagement and conversion outcomes while managing a high-performing team of email marketing specialists.

Higher Education
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H1B Sponsor Likelynote

Responsibilities

Serve as the senior leader and subject matter expert for the email marketing channel, owning strategy, vision, and roadmap
Develop and execute a comprehensive channel strategy that aligns with organizational goals, the rest of the marketing funnel and website experience, and prospective student communication objectives
Lead audience segmentation, journey mapping, and personalization strategies to maximize engagement and conversion
Oversee the planning, development, and deployment of all email campaigns — including nurturing streams, promotional sends, and one-off communications
Ensure messaging consistency, brand alignment, and compliance across all email communications
Partner with creative, content, and automation teams to deliver high-quality, timely campaigns
Define, monitor, and report on key performance metrics (open rates, CTR, conversion, deliverability, etc.)
Lead ongoing A/B testing, optimization, and innovation to improve engagement and effectiveness
Leverage analytics and data insights to drive continuous improvement and inform strategic decisions
Lead, mentor, and develop a team of email marketing professionals to achieve channel goals and foster career growth
Promote a culture of collaboration, accountability, and creative problem-solving
Ensure the team stays current with evolving best practices, technologies, and compliance standards
Partner with marketing, creative, automation, analytics, and enrollment teams to ensure integrated, data-driven communication strategies
Advocate for the email channel across the organization, influencing strategy and prioritization
Collaborate with technology partners and vendors to enhance tools, capabilities, and performance
Ensure adherence to CAN-SPAM, GDPR, and other relevant privacy and compliance regulations
Oversee list hygiene, deliverability, and sender reputation
Stay informed on emerging trends to advance channel maturity
Performs other job-related duties as assigned

Qualification

Email marketing strategyMarketing automation platformsEmail deliverabilityLeadership experienceData analyticsSegmentation techniquesProject managementCommunicationCreative problem-solvingCollaboration skills

Required

A Bachelor's degree in related field
7+ years email marketing, nurturing, and CRM experience
3+ years of leadership experience managing people and projects
Strong knowledge of marketing automation platforms and CRM integration principles
Expertise in email deliverability, list management, and compliance standards (CAN-SPAM, GDPR, CASL, etc.)
Understanding of segmentation, dynamic content, and personalization techniques
Proven ability to lead, coach, and develop high-performing teams
Strong project management and organizational skills
Demonstrated success in cross-functional collaboration
Strategic thinker with the ability to translate vision into actionable plans
Ability to balance creative and analytical thinking
Strong problem-solving skills with a focus on optimization
Solid grasp of data analytics and performance measurement
Excellent written and verbal communication skills
Skilled in presenting insights, recommendations, and results
Ability to influence without authority
Passion for staying current with email marketing trends
Demonstrated ability to adapt strategies based on evolving audience behavior

Preferred

Master's degree in related field
Marketo experience

Benefits

Bonuses
Medical, dental, vision, telehealth and mental healthcare
Health savings account and flexible spending account
Basic and voluntary life insurance
Disability coverage
Accident, critical illness and hospital indemnity supplemental coverages
Legal and identity theft coverage
Retirement savings plan
Wellbeing program
Discounted WGU tuition
Flexible paid time off for rest and relaxation with no need for accrual
Flexible paid sick time with no need for accrual
11 paid holidays
Other paid leaves, including up to 12 weeks of parental leave

Company

Western Governors University

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Western Governors University focuses on improving lives by creating pathways to opportunity for its students.
dateFounded in 1997
location
Salt Lake City, Utah, USA
people-size5001-10000 employees
web-link
http://www.wgu.edu/

H1B Sponsorship

Western Governors University has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (4)
2023 (12)
2022 (30)
2021 (17)
2020 (37)

Funding

Current Stage
Late Stage
Total Funding
unknown
Key Investors
Kauffman Foundation
2025-05-08Grant

Leadership Team

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Stephen Herzig
Vice President of Enterprise Solutions
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Kacey Thorne
Senior Director, Academic Strategic Initiatives
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