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First and Last PR · 1 week ago

Public Relations Account Executive

Jersey City, NJ

Full-time

Hybrid

Mid Level

3+ years exp

First and Last PR is a fast growing, award-winning public relations and digital marketing agency specializing in beauty, wellness and lifestyle brands. The Account Executive will support the execution of strategic PR programs, build strong media relationships, and contribute creative ideas to help brands authentically connect with consumers.

AdvertisingBeautyMarketing

Responsibilities

Be an active member of the team that creates strategic communication plans, including media opportunities, tactics, and timelines consistent with the overall client strategies

Secure press features with print, television, online, and podcast outlets

Develop and maintain relationships with influential members of the media to ensure placements

Write and edit media materials such as press kits, press releases, media alerts, pitches, fact sheets, bios, case studies, and backgrounders

Participate in developing PR-specific marketing communications plans including strategy, goals, budget, and tactics for each client

Engage in daily client interaction to update, report on, and discuss media relations. Track and report ROI for each campaign

Look for and secure speaking and sponsorship opportunities for clients as experts in their field

Participate in brainstorming sessions to develop strategic/creative thinking for clients

Provide guidance to junior-level staff and manage daily intern responsibilities

Qualification

Public RelationsMedia RelationsWriting SkillsInfluencer Campaign ManagementProject ManagementOrganizational SkillsCommunication SkillsCollaborative Attitude

Required

B.S/B.A in Public Relations or related field

3-4 years of PR experience, preferably within an agency or with a beauty/lifestyle brand

Strong interest and understanding of the beauty, wellness and lifestyle industries

Strong beauty and wellness background, specifically in public relations or influencer campaign management

Proven media pitching and writing skills

Excellent organizational and time-management skills with experience managing several accounts and high visibility projects simultaneously while interacting with the team

Strong writing and editing capabilities across PR and content formats (press materials, pitches, bylines, briefing docs, reports, meeting agendas and notes, etc.)

Project management skills: Ability to work across multiple, diverse projects, skilled at prioritizing workload and deliverables to meet client and team deadlines in a fast-paced, deadline-driven environment while maintaining a positive attitude to ensure completion of assignments in an accurate and timely manner

Ability to think critically, problem-solve, and communicate effectively with clients and internal teams

Positive, collaborative attitude with a desire to learn and grow within a team environment