United Consumer Financial Services · 1 day ago
Director-Marketing
Westlake, OH
Full-time
Onsite
Mid, Senior Level
7+ years expUnited Consumer Financial Services, part of the global industrial organization Marmon Holdings backed by Berkshire Hathaway, is seeking a Director of Marketing. This role involves leading strategic marketing initiatives focused on digital marketing and B2B communication within the fintech sector, enhancing brand presence, and driving customer engagement.
Financial Services
Responsibilities
Develop and implement comprehensive B2B marketing strategies that align with overall company goals, focusing on lead generation, brand awareness, and customer retention within the fintech space
Oversee and optimize digital marketing efforts, including SEO, SEM, content marketing, social media, email campaigns, and paid media to maximize lead generation and conversion across business channels
Leverage platforms like HubSpot to streamline marketing workflows, nurture leads, and enhance CRM integration, ensuring efficient communication and follow-up processes for enterprise clients
Plan, execute, and analyze integrated marketing campaigns across various channels (web, email, events, etc.) aimed at driving awareness, engagement, and business growth in the fintech sector
Develop targeted content and messaging that resonates with key decision-makers at financial institutions, enterprise clients, and industry stakeholders to establish thought leadership and drive engagement
Conduct ongoing research and analysis of market trends, competitor activities, and customer needs to inform marketing strategies and identify new opportunities for growth and differentiation
Partner closely with sales, product, and customer success teams to ensure seamless coordination of marketing initiatives, sales enablement, and alignment with product offerings and market positioning
Ensure consistent and clear brand messaging across all touchpoints, maintaining the company’s reputation as a trusted leader in the fintech space
Develop and track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns, optimize strategies based on data, and report regularly to senior leadership on marketing performance
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field (MBA preferred)
7+ years of experience in marketing, with at least 3 years in a leadership role within fintech or a related industry
Proven success in digital marketing and brand strategy
Deep experience with HubSpot, including automation workflows, CRM, reporting, and integrations
Strong analytical skills and experience with marketing analytics tools (Google Analytics, SEMrush, etc.)
Excellent communication, leadership, and project management skills
Ability to thrive in a fast-paced, data-driven, and collaborative environment
Experience with B2B SaaS or financial services marketing
Familiarity with compliance and regulatory considerations in fintech
Knowledge of UX/UI principles and conversion rate optimization
Leadership skills to manage teams and motivate performance
Strategic thinking to align campaigns with organizational objectives
Communication skills to connect across departments and up to the board
Analytical skills to measure success using tools and reports
Project management skills to move plans from start to finish on time
Company
United Consumer Financial Services
United Consumer Financial Services is a Ohio-based financial services firm.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase