BioHorizons · 1 day ago
Director, Field Marketing
Hoover, AL, US
Full-time
Hybrid
Director/Executive
7+ years expBioHorizons is a company focused on driving revenue growth and customer acquisition in the U.S. market. The Director, Field Marketing role involves collaborating with sales teams and key opinion leaders to develop marketing strategies and tools that enhance customer engagement and loyalty.
DentalHealth CareLaserMedical Device
Responsibilities
Partner closely with sales teams to develop and implement customer-centric content and initiatives that drive overall growth
Collaborate with education to develop and execute education-driven field marketing strategies—such as study clubs, full-arch training, course-specific promotions, specialist focused courses, and other key initiatives—with a focus on driving new customer acquisition, expanding customer engagement, and accelerating practice growth through these tools, while implementing tracking mechanisms (e.g., attendance metrics, conversion rates, course ROI, and practice growth analysis) to measure effectiveness and optimize future initiatives
Create and optimize marketing materials including promotions, presentations, PDFs, animations, and sales pitch decks that support field sales execution
Serve as a KOL liaison, identifying, nurturing, and leveraging key clinicians to support product adoption and brand credibility; and collaborate with the education team to successfully maintain KOL relations and onboard new KOLs
Champion the use of CRM across the field sales team by promoting adoption, training on best practices, and leveraging data-driven insights to enhance customer engagement and adoption, while directly tying CRM utilization to sales tracking through pipeline visibility, opportunity progression, and conversion metrics to ensure accountability and measurable revenue growth
Work closely with the Sales Executive team to execute market share growth strategies by helping sales identify and pursue high-value opportunities in the premium segment
Serve as a subject matter expert across all product categories and digital workflows, while maintaining deep knowledge of competitive offerings, to empower sales strategy tools and initiatives, serve consultatively in conversations with prospects, and actively support sales conversions
Periodically attend education courses to identify opportunities for structuring targeted sales promotions, ensuring programs deliver maximum ROI, and serving as a sales support resource to increase customer conversion and competitive wins
Work cross-functionally with sales, marketing, regulatory, quality, education, legal and commercial operations to ensure all produced materials maintain message consistency and meet compliance standards
Drive field enablement by training the sales force to effectively leverage marketing messaging, assets and tools, and equipping reps with tailored talk tracks and strategies that resonate with dental professionals
Set and monitor KPIs for field marketing initiatives, translating data into actionable plans (e.g. retained customer growth, customer attendance at key events & targeted competitor acquisition)
Collaborate with the Practice Development team to execute and enhance value-added services and loyalty program initiatives that strengthen customer relationships and support business growth
Qualification
Required
Deep understanding of medical device sales strategy, customer segmentation, and consultative selling in a clinical environment
Comfortable working across departments and influencing without direct authority
Excellent communication skills, both verbal and visual—particularly in translating clinical or technical data into commercial messaging
Analytical mindset with experience in setting KPIs and tracking field performance metrics
Travel required (up to 60%) across the U.S. to support the sales organization, attend customer meetings and educational courses, and participate in trade shows and key events
Must be self-directed, agile, and comfortable operating in a fast-paced, highly regulated environment
7+ years of experience in dental or dental implants, with a strong background in field sales; marketing experience is a strong plus
Proven success in dental implants or closely related dental/medical fields
Bachelor's degree in Marketing, Business, Life Sciences, or a related field
Preferred
MBA preferred
Benefits
2 comprehensive medical plan options to choose from available the first of each month following your date of hire
Flexible Spending Account or HSA Account available
Vision Benefits
Company paid Dental Insurance for employee and dependents
Wellness Plan
401k with 5% matching
Generous PTO plan including 11 paid holidays, 2 Floating Holidays and Community Service Hours
Company paid Short Term Disability
Long Term Disability
Company provided Life Insurance
Paid Parental Leave
Casual Dress Code
Social events for employees and family
Company
BioHorizons
BioHorizons, Inc., a majority-owned subsidiary of Henry Schein, Inc.
201-500 employees
H1B Sponsorship
BioHorizons has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2021 (1)
2020 (1)
Funding
Current Stage
Growth StageTotal Funding
$64.06M2012-12-19Series Unknown· $1.5M
2011-11-11Series Unknown· $12.56M
2011-06-30Debt Financing· $50M
Leadership Team
S
Steve Boggan
President and CEO
Todd Strong
COO
Recent News
GlobeNewswire News Room
2025-07-07
2023-12-25
Yahoo Finance
2023-12-25
Company data provided by crunchbase