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M-Files · 3 days ago

Customer Marketing Manager - North America (Remote, Eastern Time Zone)

United States

Full-time

Remote

Mid, Senior Level

M-Files is redefining how work gets done with their innovative document management system. The Customer Marketing Manager will design and deliver customer marketing campaigns targeted at existing customers, focusing on upselling and cross-selling initiatives while collaborating with cross-functional teams.

Business Process Automation (BPA)Cloud ComputingDocument ManagementEnterprise SoftwareInformation TechnologyKnowledge ManagementSaaSSoftware

Culture & Values

Responsibilities

Developing and executing customer marketing programs—including ABM—by defining the strategy and delivering personalized campaigns, as well as creating and running upsell and cross-sell initiatives across North America and globally to generate pipeline within the existing customer base

Managing and executing global customer marketing webinars, North America events—including the Customer Advisory Board—and related campaigns

Working in partnership with the global marketing team to optimize centrally produced campaign materials and messaging by tuning into customer marketing needs

Managing product launch communications from planning to post-launch, aligning milestones and KPIs in close collaboration with Customer Marketing, Product Marketing, and other cross-functional teams

Creating and maintaining content that supports the entire customer lifecycle, highlights customer success stories, and drives product upgrades, renewals and expansion within the existing customer base

Delivering customer communications using this content to ensure consistent engagement, digital customer experience and value, distributing it through channels such as the M-Files Community, email, social media, etc

Forecasting, measuring, analyzing, and reporting on the impact of campaigns, events and webinars

Supporting customer advocacy efforts in North America to identify customer success stories and testimonials that showcase the value of our solutions

Qualification

Customer MarketingAccount-Based MarketingCampaign ManagementContent CreationData AnalysisCustomer AdvocacyEvent ManagementCross-Functional Collaboration