Hearts & Science · 1 day ago
Associate Director, Paid Search
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$70K/yr - $125K/yr
6+ years expHearts & Science is a data-driven marketing agency focused on personalized digital marketing. The Associate Director, Paid Search will lead the paid search team in developing strategies and ensuring the successful implementation of campaigns, while managing junior team members and maintaining client relationships.
Marketing & Advertising
Responsibilities
Paid Search Strategic Planning: Develop long-term execution plans that align with client business objectives. Implement these plans and track key performance indicators (KPIs) to measure success
Paid Search Data Analysis: Demonstrate analytical skills to extract meaningful insights from data. Relate these insights back to client business goals and identify actionable recommendations
Team Leadership: Lead and manage a team of search professionals, assigning tasks, tracking progress, and ensuring consistent campaign execution. Provide regular training and mentorship to develop junior team members
Client Communication: Effectively present strategic and tactical plans to clients, staff, and internal teams. Build strong relationships with clients and maintain open communication
Paid Search Financial Management: Oversee forecasting, budgeting, and pacing for search campaigns. Ensure efficient allocation of resources and optimize campaign performance within budget constraints
Business Acumen: Understand business concepts and client objectives to identify opportunities for campaign expansion and growth
Asset Creation: Support the team in the strategic vision of all paid search asset creation with a test/learn/scale mindset
Quality Assurance: Act as a quality assurance check all paid search account management deliverables
Cross Team Collaboration: Working with broader investment / strategic leadership
Thought Leadership: Drives best practices in managing platform execution and produces POVs
Qualification
Required
Relevant post-secondary education, training, or equivalent experience
6+ years of relevant Paid Search Experience and 4+ years managing junior team members
In-depth understanding of Paid Search campaign management and optimization practices; good knowledge/understanding of social, video, search retargeting, and other online advertising opportunities
Deep understanding of search engine algorithms and best practices
Hands on keyboard experience with: Google Ads, MSFT Ads
Hands on keyboard experience with bid management tools like SA360, SKAI or Marin
Hands on keyboard experience with Adobe or Google Analytics
Experience troubleshooting site tags
Experience in multiple AI buying agents such as Google, Bing Performance Max
Advance usage of Scripts
Strong analytical skills and ability to leverage data to drive decision-making
Be a proactive self-starter who enjoys a fast-paced, results-oriented agency and work environment
Be a team player and committed to training, and cross-functional collaboration and communication
Have strong management, mentoring, coaching and career/growth facilitation skills with your direct team
Have strong program management and organizational skills, being able to manage multiple projects, deadline and priorities with ease
Excellent communication and presentation skills, both written and verbal
Experience leading and managing teams, with a proven ability to develop and mentor talent
Test, Learn and Scale mindset
Preferred
Google Ads Search Certification
Microsoft Ads Certification
Google Search Ads 360 Certification
AI Powered Shopping Ads Certification
Google Analytics Certification
AI Powered Performance Ads
Benefits
Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits
Company
Hearts & Science
Hearts & Science, an Omnicom Media Group agency, transforms data signals into meaningful connections between brands and consumers that drive exponential growth.
1001-5000 employees
H1B Sponsorship
Hearts & Science has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (13)
2023 (2)
2022 (9)
2021 (2)
2020 (4)
Funding
Current Stage
Late StageLeadership Team
Chris Stanger
Chief Executive Officer, USA
Dana Basile
Chief Operating Officer
Recent News
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2025-03-26
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